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How do you conduct market research with limited resources?

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2 Answers
  1. Lily Sassoon
    Lily Sassoon

    Rippling Director, Core HR Marketing & Content • 1mo

    When resources are limited, you should focus on the highest-signal inputs that are already available: sales calls, win/loss notes, customer conversations, support tickets, and feedback from frontline teams. AI also changes what’s possible here. You can do a lot more with fewer resources by using AI tools to summarize calls, cluster feedback, compare competitor messaging, and get to an initial synthesis faster. It’s worth learning the tools, creating repeatable prompts or workflows, and using AI ...Read More

    424 Views
  2. Madison Springgate
    Madison Springgate

    Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1mo

    Maybe a hot take - but I actually think most PMMs already have access to wayyyy more customer insights than they realize! Especially in tech, there is signal flowing through sales calls, onboarding conversations, support tickets, renewals, implementation feedback, and customer conversations. So you really don’t always need a huge research budget to learn something valuable. I think one of the biggest shifts for me was realizing that research is less about running giant formal studies and more ab ...Read More

    364 Views

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