Question Page

How would you change a product team/organization to be more KPI driven?

Mani Fazeli
Shopify Director of Product3y
Becoming more KPI driven is a matter of desire and taste. No person, team, or organization attempts to change without believing that behaving differently will result in a...
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11377 Views
Tara Wellington
BILL VP of Product, Product Platform1y
This can sometimes seem like an impossible task - but there are some core change management principles we use at BILL that you can use to help people get excited about th...
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624 Views
Becky Trevino
Flexera Chief Product Officer | Formerly Rackspace, Dell3y
To make a product team/organization more KPI driven, it is always best to start at the top. The Head of Product at your organization should provide the broader PM organiz...
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502 Views
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety | Formerly Amazon4y
What a terrific question! This is one takes time and depending upon your organization will require patience. The best way I have learned, is to ask "why" a particular fea...
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1177 Views
Laurent Gibert
Unity Principal Product Strategy1y
See question: “What are good OKRs for product management?” for a general introduction to the topic.Being more data-driven is about the entire strategic planning methodolo...
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733 Views
Veronica Hudson
ActiveCampaign Senior Director of Product Management2y
Create forcing functions that will encourage KPI creation and analysis throughout the product life cycle. Here are some ways I've had success in doing so: I've found OKR...
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413 Views
Kellet Atkinson
Triple Whale 🐳 Director of Product Management1y
This is a challenge all organizations face as they scale. Most of my experience is in startups, and I know first-hand how hard it is to transition from instinct to data-d...
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682 Views
Trisha Price
Pendo Chief Product Officer1y
KPIs need to be relatable to the team and part of your product and company cadence. They also need to tie to the company goals. I like to utilize yearly and quarterly pla...
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405 Views
Aleks Bass
Typeform Chief Product Officer6mo
PSA: This perspective comes from a product-led growth company, where KPIs are embedded into how the business operates. In this environment, becoming KPI-driven isn’t abou...
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405 Views
Preethy Vaidyanathan
Matterport VP of Product2y
This change can be driven by focusing on fostering a data-forward culture. Start by ensuring all your product teams have clarity of vision and outcome goals. This lead...
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368 Views