Profile
Mary Jane Han

Mary Jane Han

Former Product Marketing Director, Roofstock

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Mary Jane Han
Mary Jane Han
Roofstock Former Product Marketing DirectorFebruary 3
Before putting together any idea, know what the overall business priorities are and what specific goals and KPI’s the company aims to deliver. The stronger you tie your idea to those outcomes, the more likely they will be prioritized. Every company has a different process for prioritizing, but th......Read More
973 Views
Mary Jane Han
Mary Jane Han
Roofstock Former Product Marketing DirectorFebruary 3
A PMM’s success is largely due to how tightly they partner with sales and product. A successful product marketer champions and owns customer voice. Your role is to synthesize all the insights across research and customer feedback to inform sales strategy and product roadmap. You also drive the go......Read More
963 Views
Mary Jane Han
Mary Jane Han
Roofstock Former Product Marketing DirectorFebruary 3
I've seen product marketing fall either under Marketing or Product with dotted lines to specific businesses they support. There are pros and cons to either structures but generally, aligning under the product org will allow you to be more tightly aligned and have greater influence on the product ......Read More
931 Views
Mary Jane Han
Mary Jane Han
Roofstock Former Product Marketing DirectorFebruary 3
I would put yourself in the shoes of your customers and decide whether the feature update matters to them (or not). You can consider different channels/formats that better highlight the more significant ones and others where you keep customers informed but might be more trivial.   Sometimes, n......Read More
838 Views
Mary Jane Han
Mary Jane Han
Roofstock Former Product Marketing DirectorFebruary 3
I’d first ask what’s driving this – does the company/leadership not believe in customer insights, is there a lack of prioritization to do this or is it simply inertia of how the company operates today? Your approach may vary depending on the answer but here are some thoughts to consider. * Make......Read More
758 Views
Mary Jane Han
Mary Jane Han
Roofstock Former Product Marketing DirectorFebruary 2
Timelines can move around a bit so unless your team is really good at hitting them or there's important implications to a milestone that must be hit, it's good to keep timeframes slightly vague or not communicating them until you have strong conviction on when it will be ready.  That being said......Read More
603 Views
Credentials & Highlights
Former Product Marketing Director at Roofstock
Product Marketing AMA Contributor
Lives In Oakland, CA
Knows About Market Research, Influencing the Product Roadmap, Stakeholder Management, Platform an......more