What criteria is evaluated before determining if a request or idea is submitted to product? When it is submitted, what is the prioritization process?

When evaluating what products to prioritize, you’ll want to consider several factors: Mission Alignment: Does this addition to the product portfolio support the company’s mission, and what you’re trying to accomplish? Opportunity Size: What’s the TAM? Will this product expand the addressable market by solving customer needs in adjacent or new markets? Does it expand your value proposition for existing customers, driving upsell and/or retention? Or does it close a competitive gap? Business Impact ...Read More

Some criteria I've used to evaluate whether a request or idea should go to product are listed below. Evaluating these things can help you make more informed decisions about which ones to pursue and prioritize. Strategic Alignment: Does it fit with our long-term goals and vision for the product or company? We want to make sure it moves us in the right direction. Market Demand: Is there real interest or need for this idea in the market? We look at customer feedback, market research, and competitor ...Read More

I believe that every idea and request can be valuable, and at Wistia, we've worked hard to foster a culture where product ideas and feedback are openly shared. Of course, there's always room for improvement, but we strive to make feedback visible and welcome. It's important to keep in mind that sometimes what seems like a great idea could actually be a bug (this happened to me recently) or something that's already being evaluated. You never know when your feedback could be the missing piece to a ...Read More

Before putting together any idea, know what the overall business priorities are and what specific goals and KPI’s the company aims to deliver. The stronger you tie your idea to those outcomes, the more likely they will be prioritized. Every company has a different process for prioritizing, but this is generally what they will weigh:   Business impact. First, quantify the size of the opportunity. Companies want to dedicate resources to ideas with the highest impact. Make sure you define the probl ...Read More