What kind of PMM organizational structure is ideal for ensuring that PMMs are set up for success (in this case, to influence the Product roadmap)?
For eg: Should PMMs be aligned with PMs (we have a 3:1 mapping), or should PMMs be aligned with the market/buyer persona or something else?
5 Answers
Some organizations don’t have PMM influencing the product roadmap at all. I believe that is shortsighted. It is valuable to have PMMs weigh in on the product roadmap, esp...
1212 Views
Roofstock Former Product Marketing Director • 5y
I've seen product marketing fall either under Marketing or Product with dotted lines to specific businesses they support. There are pros and cons to either structures bu...
1351 Views
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Okta SVP Product Marketing • 3y
If your main goal is to stay tightly aligned with PM, then its best to mirror their structure as much as possible. E.g. in my world we have alignment at both the product...
603 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 3y
Recently, the way my PMM teams have been structured has been Inbound (or Core, Stream, etc) and Outbound (GTM). This type of team structure divides up PMM teams with thos...
522 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
As it relates to influencing roadmap, breadth is important. If youre spread too thin (I don't mean PM:PMM ratio, I mean commonality in what you cover--more on this later)...
581 Views
Related Questions
What are some effective methods for a PMM to have their research influence the product roadmap? How do you more effectively influence product roadmap priorities and timeline?How do you work with the sales and success teams, in conjunction with the product team, on the roadmap? What pieces of the puzzle do you own, versus your sales and success team?Should product marketers be "influencers" or "partners" in product roadmap decisions?How should PMMs work in collaboration with product managers and the customer success team on product launches?What does your product marketing team org structure look like?