Have you found a good framework to communicate your product roadmap to customers?
We're trying to strike a balance of communicating high priority initiatives without getting caught up in exactly timelines.
PandaDoc VP of Product Marketing & Brand • 6y
In a prior role (B2B) the team found it helpful to set expectations with customers on what communication to expect from us. Product hosted a quarterly roadmap review wher...
1726 Views
Chan Zuckerberg Initiative Product Marketing | Formerly Udemy • 6y
Give customers high level visibility, set expectations, but show them you value their feedback! 1. Roadmap: Build a deck that gets CUSTOMERS excited! Show them that (ho...
971 Views
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Iterable Chief Marketing Officer • 4y
I would keep timelines directional but loose, but you need to include something to give customers an indication that you're continuously investing in your product(s) and ...
772 Views
Meta Product Marketing Lead, Facebook Monetization • 4y
I find it both tricky and exciting to share your product roadmap with customers. I agree it's hard to strike the right balance of specific yet not tie your hands. But als...
572 Views
Wiz Group Product Marketing Manager - (CIAM / API Products) • 5y
“Repeatedly sell your roadmap internal and externally”Key Elements: Any good roadmap does three things. Set product vision, showcase product features, and set expectatio...
543 Views
Roofstock Former Product Marketing Director • 5y
Timelines can move around a bit so unless your team is really good at hitting them or there's important implications to a milestone that must be hit, it's good to keep ti...
660 Views
Our amazing product team maintains a public facing product roadmap. And by “public facing”, we mean a slide deck that is presented to customers and prospects only in 1:1 ...
1432 Views
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How often would you recommend product marketing to share insights to influence product roadmap?What are the main channels product marketing can use to influence roadmap?What customer feedback loops and channels have you found to be the most impactful in your efforts to influence the roadmap? How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?What is the best approach to influencing product roadmap in an enterprise organisation?How can you influence the roadmap when product managers have to plan so far in advance?