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Have you found a good framework to communicate your product roadmap to customers?

We're trying to strike a balance of communicating high priority initiatives without getting caught up in exactly timelines.
Gregg Miller
PandaDoc VP of Product Marketing & Brand6y
In a prior role (B2B) the team found it helpful to set expectations with customers on what communication to expect from us. Product hosted a quarterly roadmap review wher...
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1726 Views
Grace Kuo
Chan Zuckerberg Initiative Product Marketing | Formerly Udemy6y
Give customers high level visibility, set expectations, but show them you value their feedback! 1. Roadmap: Build a deck that gets CUSTOMERS excited! Show them that (ho...
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971 Views
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Priya Gill
Iterable Chief Marketing Officer4y
I would keep timelines directional but loose, but you need to include something to give customers an indication that you're continuously investing in your product(s) and ...
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772 Views
Alex Lobert
Meta Product Marketing Lead, Facebook Monetization4y
I find it both tricky and exciting to share your product roadmap with customers. I agree it's hard to strike the right balance of specific yet not tie your hands. But als...
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572 Views
Swaroop Sham
Wiz Group Product Marketing Manager - (CIAM / API Products)5y
“Repeatedly sell your roadmap internal and externally”Key Elements: Any good roadmap does three things. Set product vision, showcase product features, and set expectatio...
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543 Views
Mary Jane Han
Roofstock Former Product Marketing Director5y
Timelines can move around a bit so unless your team is really good at hitting them or there's important implications to a milestone that must be hit, it's good to keep ti...
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660 Views
Robin Pam
Stripe Product Marketing Lead6y
Our amazing product team maintains a public facing product roadmap. And by “public facing”, we mean a slide deck that is presented to customers and prospects only in 1:1 ...
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1432 Views