Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
We're trying to strike a balance of communicating high priority initiatives without getting caught up in exactly timelines.
7 answers
All related (77)
Robin Pam
Product Marketing Lead at Stripe February 25
Our amazing product team maintains a public facing product roadmap. And by “public facing”, we mean a slide deck that is presented to customers and prospects only in 1:1 meetings by a salesperson or c
Alex Lobert
Associate Director Product Marketing, Creator Promotion at Spotify August 26
I find it both tricky and exciting to share your product roadmap with customers. I agree it's hard to strike the right balance of specific yet not tie your hands. But also, it's so much fun to show pe
Priya Gill
Vice President, Product Marketing at Momentive (SurveyMonkey) June 30
I would keep timelines directional but loose, but you need to include something to give customers an indication that you're continuously investing in your product(s) and innovating at a rapid pace. If
Mary Jane Han
Product Marketing Director at Roofstock February 1
Timelines can move around a bit so unless your team is really good at hitting them or there's important implications to a milestone that must be hit, it's good to keep timeframes slightly vague or not
Swaroop Sham
Group Product Marketing Manager - (CIAM / API Products) at Wiz April 29
“Repeatedly sell your roadmap internal and externally”Key Elements: Any good roadmap does three things. Set product vision, showcase product features, and set expectations on timeline and capabilitie
Grace Kuo
Product Marketing at Chan Zuckerberg Initiative | Formerly UdemyMarch 5
Give customers high level visibility, set expectations, but show them you value their feedback! 1. Roadmap: Build a deck that gets CUSTOMERS excited! Show them that (hopefully) the things they've be
Gregg Miller
VP of Product Marketing at Oyster® February 11
In a prior role (B2B) the team found it helpful to set expectations with customers on what communication to expect from us. Product hosted a quarterly roadmap review where they would share the big bou