When deciding whether or not to launch a self-serve monetization channel, what factors should I consider?
2 Answers
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Self-serve monetization models are business models that allow customers to purchase products or services without the need for direct interaction with a sales team. Some e...
987 Views
Intuit Fmr Head of Product Marketing, QuickBooks Live • 1y
While there are many reasons to open up a self-service 'buy-now' channel for cost and scalability reasons, these are a few critical things to consider when determining if...
1845 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
What is your approach to a new feature launch and how to price & package it in relation to existing plan tiers? How do you decide wether or not to charge for a new functionality(saas)? it improves productivity, but it also helps lower time to value for certain kinds of users. How do you weigh up the relative value of shorter time to value vs MRR?