What is your strategy to crafting messaging around features that your competitors already have?

Typing quickly, so excuse any typos!Competitors will always have a common set of features. Every pizza needs a crust and some toppings – what they are, how they manifest,...

Messaging strategy begins with a deep understanding of our customers' world view, fears, concerns, needs and pain points. Within this I try to focus on:Continuous Narrati...

When messaging in a known category, there are two ends of the spectrum: differentiate or blend in. The best approach is usually finding some blend of the two. As marketer...

Nothing revolutionary. Focus on your competitive differentiators so that customers fully understand why 'you and not them' This seems like it's basic advice but it's very...

Crafting compelling messaging for features that your competitors already have can be difficult since it's hard to find a competitive advantage in this instance. When I'm ...

If you are focussed on messaging at the feature level, there's probably little you can do to differentiate if you are playing catch up with a specific piece of functional...

There are a few parts that go into this at the foundational level, that I think help when doing the tactical writing for gap closing features. Prior to writing any code, ...

Serve your audience first, I’d say. If you’re both solving the same problem in the same way, your messaging will sound very similar, and that’s fine. What you’ll want to ...

The benefit of offering features your competitors already have is that consumers understand them—so don't overcomplicate messaging, or try to use unique branding for a pr...

Messaging should focus on the benefits you deliver to a customer, not the features. When you focus on benefits, you can start truly differentiating based not just on the ...