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Do you have an effective "message house" template that works to get internal buy-in and alignment on messaging?

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3 Answers
Messaging Frameworks
  1. Nami Sung
    Nami Sung

    Ramp VP of Product Marketing • 2y

    I need to unpack this in therapy but for some not-yet-fully-explored reason, I hate messaging houses and marchitecture like that. Perhaps it feels like it's forcing structure. Perhaps it feels too permanent and untouchable (because it's housed??). Not sure. But I do concede that they can be useful and are helpful for many, many people.So, for me, if I'm trying to get internal buy-in on messaging, I try to keep it as simple, concise, and as contextual as possible. Target audience, value prop, 3 b ...Read More

    20,756 Views
  2. Katharine Gregorio
    Katharine Gregorio

    Adobe Sr Director of Product Marketing, Creative Cloud • 2y

    The tried and true umbrella message with 3 pillars and proof points (sometimes 4 but only occasionally!) is what I use to drive buy in with executives. When I do this I also use it to drive messaging hierarchy. However when I need to work with partner teams to bring this messaging to life I turn this framework into a longer written form messaging doc that uses language that could show up in a blog or press release as the framework often has to be quite pithy. If needed I also will turn the copy ...Read More

    2,162 Views
  3. Lawson Abinanti
    Lawson Abinanti

    Messages That Matter Co-Founder • 1y

    I have a process rather than a "message house" that my clients use to get key stakeholders in their company telling the same story based on the approved product positioning and messaging. An inclusive approach to your message creation process is the best way to get buy-in and develop consensus for your positioning and messaging. It should include informal and formal input and feedback loops with key stakeholders in sales, marketing, analyst relations, public relations, consulting, product manage ...Read More

    453 Views

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