Do you have an effective "message house" template that works to get internal buy-in and alignment on messaging?
3 Answers
I need to unpack this in therapy but for some not-yet-fully-explored reason, I hate messaging houses and marchitecture like that. Perhaps it feels like it's forcing struc...
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Adobe Sr Director of Product Marketing, Creative Cloud • 2y
The tried and true umbrella message with 3 pillars and proof points (sometimes 4 but only occasionally!) is what I use to drive buy in with executives. When I do this I...
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Messages That Matter Co-Founder • 1y
I have a process rather than a "message house" that my clients use to get key stakeholders in their company telling the same story based on the approved product positioni...
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