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What are ways to personalize messaging other than segmentation of customer groups?

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3 Answers
Messaging Strategy
  1. Nami Sung
    Nami Sung

    Ramp VP of Product Marketing • 2y

    Besides segmenting customer groups by any number of more static characteristics (industry, role, geography, tenure, company size), you can personalize based on behaviors and actions. If they've taken an action (they just signed up for X), or need to (trial is ending) By the extent of impact or value they'll see if they take an action (likely to be big spenders? likely to see major savings?) Features they're already using or not using Off-platform behaviors But if you're asking about how to perso ...Read More

    707 Views
  2. Grace Kuo
    Grace Kuo

    Chan Zuckerberg Initiative Product Marketing | Formerly Udemy • 2y

    Yes! As we know, personalization is key in reaching your target audience, driving sales, and increasing customer loyalty. A few segmentation options I've tried in the past that have been successful: Based on pain points: You can create more resonance between the customer and your company by anchoring your messaging on the specific areas that your product/software solves. Based on customer journey: Although this is a similar to a "customer group", centering messaging on where the customer is in t ...Read More

    1,215 Views
  3. Maureen Sitterson
    Maureen Sitterson

    Etsy Senior Director, Seller Growth & Retention • 2y

    We've seen success with data - driven personalization. Beyond customer segmentation, for marketing to small business or business customers, helping to provide them with insights and data-driven recommendations for how to grow their business is one of the most engaging messages that we can deliver. I've also found that showing a customer what they could have earned or saved by using a specific product feature you can use opportunistic / "FOMO" - like messaging to drive product/feature adoption an ...Read More

    568 Views

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