Natala Menezes

Natala Menezes

Global Head of Product Marketing, Grammarly

Content

Natala Menezes
Natala Menezes
Grammarly Global Head of Product MarketingFebruary 9
When I started at Grammarly, I did an audit of how PMM mapped to the product organization, our consumer acquisition and growth teams, and our B2B sales teams. The audit revealed that we were significantly understaffed (did I mention we are hiring?) And as a result, PMM was focused on launches mor......Read More
3870 Views
Natala Menezes
Natala Menezes
Grammarly Global Head of Product MarketingSeptember 21
* Not having clear entry/exit criteria to hit milestones ahead of launch → typically results in a launch delay. * Collaborating as a cross-functional team → Team has tension and low trust, slowing the process down and making it less fun! * Messaging that is generic → product won’t resona......Read More
1610 Views
Natala Menezes
Natala Menezes
Grammarly Global Head of Product MarketingSeptember 22
Pricing is both a science and art -- which means in many cases, it is hard to predict if you have hit the right price (high enough to capture maximum value but low enough that you can scale it to a broad customer base). Because of that, it can sometimes feel like pricing is based on the wind, but......Read More
1243 Views
Natala Menezes
Natala Menezes
Grammarly Global Head of Product MarketingFebruary 9
I have always loved this quote by Robert Johnson (notably a musician, not a product marketer!):  “Leadership is the ability to influence people and motivate them to do what needs to be done to accomplish a goal, vision or mission.” Those last three parts: goal, vision, and mission, are the keys......Read More
1106 Views
Natala Menezes
Natala Menezes
Grammarly Global Head of Product MarketingSeptember 21
Start with talking to customers to understand how they buy and their decision-making process. If we are working on a quick-turn launch, qualitative research via focus groups is a quick way to get a framework in place and validate product-market fit. With longer timelines, quantitative research ca......Read More
936 Views
Natala Menezes
Natala Menezes
Grammarly Global Head of Product MarketingFebruary 9
Outside of the wonderful PMM work we do at Grammarly (we’re hiring btw), I think Salesforce and Google do an exceptional job with product marketing. Salesforce focuses on the story and the pain they are solving. They are flashy and visionary (particularly in the slow-moving enterprise space). Go......Read More
849 Views
Natala Menezes
Natala Menezes
Grammarly Global Head of Product MarketingSeptember 22
1. Create a Leadership Team: - Typically composed of the PMM who will lead the launch, define messaging and positioning and rally the org plus the product manager who owns the product and then key stakeholders from PR, Analyst Relations, and GTM / Sales Readiness. 2. Set a timeline:......Read More
847 Views
Natala Menezes
Natala Menezes
Grammarly Global Head of Product MarketingSeptember 22
People with a background in writing tend to excel at PMM. The key additional quality is to be a puzzle solver. Are they also technically curious (they like to know how things work) and interested in changing marketings? Do they love to tell stories? So much of being a great PMM is about bringing ......Read More
754 Views
Natala Menezes
Natala Menezes
Grammarly Global Head of Product MarketingFebruary 9
It’s a bummer situation when product and engineering teams don’t deliver on the timeline planned. My best practice is to make sure that there’s organization-wide agreement and alignment on delivery dates. I’ve seen inconsistent delivery happen most in cases where marketing operates separately fro......Read More
731 Views
Natala Menezes
Natala Menezes
Grammarly Global Head of Product MarketingSeptember 22
Yes -- primarily because enablement needs to be cognizant of local conditions and selling paths. For example, in a large enterprise company, you might have a dedicated specialist sales team in AMER but in the regions, you have sellers that sell the entire portfolio. Getting a share of mind in tha......Read More
614 Views
Credentials & Highlights
Global Head of Product Marketing at Grammarly
Formerly at: GOOG, MSFT, AMZN, SFDC + startups
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Product Marketing Career Path, Product Launches, Pricing and Packaging, Release Marke......more