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Natala Menezes

Natala Menezes

Global Head of Product Marketing, Grammarly

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Natala Menezes
Natala Menezes
Global Head of Product Marketing
How to add value to a product team that isn't used to working with a PMM? In what ways to you see (or recommend) product marketers build trust with their XFN partners?
Show up! In my last role, I was on a team where it wasn’t usual for PMM to play a significant role in the PM planning or organization. I showed up, spent time with the leaders, shared what PMM could do (by doing it!), and was consistent and available. I ended up being BFF with the PM lead. Togeth...more
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Natala Menezes
Natala Menezes
Global Head of Product Marketing
As head of PMM at a startup, how did your PMM team grow over time, e.g. what positions did you hire, when, why? How did divide scope of responsibilities? What were the most strategic hires you made, including non-PMM titles if any?
When I started at Grammarly, I did an audit of how PMM mapped to the product organization, our consumer acquisition and growth teams, and our B2B sales teams. The audit revealed that we were significantly understaffed (did I mention we are hiring?) And as a result, PMM was focused on launches mor...more
14 Saves
Natala Menezes
Natala Menezes
Global Head of Product Marketing
Should product marketers be "influencers" or "partners" in product roadmap decisions?
Ideally, PMMs are influential partners. :)  As PMMs, we represent the voice of the customer in product decisions – because we know our customers and their needs best through the work we do. When you have influence, PM will bring you closer to decision-making. Sometimes this starts as bouncing id...more
5 Saves
Natala Menezes
Natala Menezes
Global Head of Product Marketing
What are the SaaS you think is doing product marketing exceptionally well globally and it's competitors and also please explain how is the one able to stay ahead than the rest?
Outside of the wonderful PMM work we do at Grammarly (we’re hiring btw), I think Salesforce and Google do an exceptional job with product marketing. Salesforce focuses on the story and the pain they are solving. They are flashy and visionary (particularly in the slow-moving enterprise space). Go...more
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Natala Menezes
Natala Menezes
Global Head of Product Marketing
How do you more effectively influence product roadmap priorities and timeline?
I have always loved this quote by Robert Johnson (notably a musician, not a product marketer!):  “Leadership is the ability to influence people and motivate them to do what needs to be done to accomplish a goal, vision or mission.” Those last three parts: goal, vision, and mission, are the keys...more
12 Saves
Natala Menezes
Natala Menezes
Global Head of Product Marketing
Can you share advice for the first product marketer at a company for influencing the product roadmap?
Keep a stack-ranked list of the top product/feature requests that you hear from customers. As the product marketer, you represent the voice of the customer within the organization. Bring that voice to life by knowing their needs, where the product has gaps, and which features or enhancements will...more
5 Saves
Natala Menezes
Natala Menezes
Global Head of Product Marketing
As a product marketer, how do you manage product teams that are poor at scoping releases? Especially as they apply to changing release dates and minor updates.
It’s a bummer situation when product and engineering teams don’t deliver on the timeline planned. My best practice is to make sure that there’s organization-wide agreement and alignment on delivery dates. I’ve seen inconsistent delivery happen most in cases where marketing operates separately fro...more
13 Saves
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Natala Menezes
Global Head of Product Marketing at Grammarly
Taking Products to Market with Grammarly's Head of Product Marketing, Natala Menezes
Taking Products to Market with Grammarly's Head of Product Marketing, Natala Menezes
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In this week’s episode Natala and Jeffrey are talking all about product launches. How do you make the magic happen while getting the organization excited and aligned? It’s not just about storytelling and designing a great narrative for your product, rather it’s creating a product that delivers on...more
Natala Menezes
Natala Menezes
Global Head of Product Marketing
How do you think about the scope or deliverables for various launches? Do you have a tiering system? What factors do you consider?
We absolutely tier our launches and we do it for 2 specific reasons: * Resources and investment need to match the outcomes we expect from a launch * Not every feature is news! In some cases, bundling features together will tell a more compelling and meaningful story and we are very consciou...more
7 Saves
Natala Menezes
Natala Menezes
Global Head of Product Marketing
What does the Go-to-Market process look like for a global product? Does it differ vs. more regional launches?
Yes -- primarily because enablement needs to be cognizant of local conditions and selling paths. For example, in a large enterprise company, you might have a dedicated specialist sales team in AMER but in the regions, you have sellers that sell the entire portfolio. Getting a share of mind in tha...more
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Credentials & Highlights
Global Head of Product Marketing at Grammarly
Formerly at: GOOG, MSFT, AMZN, SFDC + startups
Top Product Marketing Mentor List
2022
Product Marketing AMA Contributor
Influencing the Product Roadmap
Product Launches
Top 10 Product Marketing Contributor
Last 30 Days
Lives In San Francisco, California
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