Sharebird
Sign Up / Sign In

What are the first PMM artefacts to create when joining as a new employee on the product marketing team?

Answer
3 Answers
Establishing Product Marketing
  1. Orinna Barton
    Orinna Barton

    Freshpaint Head of Product Marketing • 1y

    This will depend on whether you’re joining other PMMs currently at the company or building the function for the first time from the ground up — I’ll assume the latter. While your cross-functional stakeholders will probably care more about external-facing assets, you should prioritize building internal-facing materials as well. If you skip the foundational things, you’ll only make it harder on yourself later.  Internal-facing, foundational materials: Messaging guides for company-level messaging ( ...Read More

    7,605 Views
  2. Nicole Gardiner
    Nicole Gardiner

    Schneider Electric Director, Product Marketing | Formerly Cisco, Splunk, Quest Software • 3y

    My first step would be talking with the sales team (outside of my hiring manager and direct colleagues, of course), to see what they're using currently and what our customers are needing. Then create content for those immediate needs. Typically there are 'decks' (story of our lives, right?) or playbooks that either need updating or there's a need for net new content. Getting these content pieces done early and often will impress your manager and your sales teams -- win, win!

    1,878 Views
  3. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 1y

    When I join a company as a new employee, the first artifacts that I create (if it hasn't been made yet) are: Content Repository: During onboarding, you'll already have read through all the materials, datasheets, web pages, etc. Create a spreadsheet, organize it, and identify outdated or inconsistent information. Personas: Partner with sales and CS to figure out who buys from you, what problems you're solving, and how you solve them and provide benefits. Bonus points if you can chat with a few cu ...Read More

    244 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Rachel Weber Callaway

Reddit Director of Community Product Marketing, Rachel Weber Callaway on Establishing Product Marketing

August 28, 2025 @ 10:00AM PT

View Answers
Orinna Barton

Knowde Head of Product Marketing, Orinna Barton on Establishing Product Marketing

March 11, 2025 @ 10:00AM PT

View Answers
Katharine Gregorio

Adobe Sr Director of Product Marketing, Creative Cloud, Katharine Gregorio on Establishing Product Marketing

January 8, 2025 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors