What are the first PMM artefacts to create when joining as a new employee on the product marketing team?

Answer

4 Answers

Establishing Product Marketing

Orinna Barton

Freshpaint Head of Product Marketing • 1y

This will depend on whether you’re joining other PMMs currently at the company or building the function for the first time from the ground up — I’ll assume the latter. While your cross-functional stakeholders will probably care more about external-facing assets, you should prioritize building internal-facing materials as well. If you skip the foundational things, you’ll only make it harder on yourself later. Internal-facing, foundational materials: Messaging guides for company-level messaging ( ...Read More

7,604 Views
Jeff Rezabek

Workyard Director of Product Marketing • 1y

When I join a company as a new employee, the first artifacts that I create (if it hasn't been made yet) are: Content Repository: During onboarding, you'll already have read through all the materials, datasheets, web pages, etc. Create a spreadsheet, organize it, and identify outdated or inconsistent information. Personas: Partner with sales and CS to figure out who buys from you, what problems you're solving, and how you solve them and provide benefits. Bonus points if you can chat with a few cu ...Read More

245 Views
Nicole Gardiner

Schneider Electric Director, Product Marketing | Formerly Cisco, Splunk, Quest Software • 3y

My first step would be talking with the sales team (outside of my hiring manager and direct colleagues, of course), to see what they're using currently and what our customers are needing. Then create content for those immediate needs. Typically there are 'decks' (story of our lives, right?) or playbooks that either need updating or there's a need for net new content. Getting these content pieces done early and often will impress your manager and your sales teams -- win, win!

1,880 Views
Samridhi Anand

NetraScale Product Marketing & Strategy | Formerly BeeHyv Software, Debtstream, Willaim O'Neil Inc • Jul 1

From my experience, I try not to create artefacts on Day 1. I spend the first few weeks understanding the business, customers, and stakeholders so the artefacts are actually useful. That said, these are usually the first ones I build: Messaging and positioning framework – A single source of truth on the ICP, customer pain points, value proposition, and key messages. Competitive battlecards – One of the quickest ways to add value for Sales while also deepening my understanding of the market. Laun ...Read More

151 Views