Freshpaint Head of Product Marketing • 1y
It’s important to prove out the value of product marketing in the organization, and also your value as the product marketing leader, before you even think about hiring. This is especially true in organizations that have never had the function before and may not fully understand the scope of PMM. Once you demonstrate your value to the organization, justifying that first hire will go much smoother. It also shows you aren’t afraid to do the work, to get your hands dirty. Lastly, it gives you a chan ...Read More
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