Raymond Hwang

A comprehensive competitive intelligence program has to tap into a bunch of different sources across your organization. Below are some sources I've found valuable in the ...

Even without a Gartner MQ or Forrester Wave, there are a lot of ways to understand the competitive landscape. Take a look at some of my answers around getting competitive...

Great question! Two that come to mind:Slack vs. Email: I've always like how Slack positioned themself vs email as an overall category (https://www.youtube.com/watch?v=SQs...

There's a few documents I've found consistently valuable for CI programs. Competitive battlecards for customer-facing teamsProduct deep dives: typically done for product ...

Yeah that's a really important step. Nothing is more frustrating than putting together a great battlecard and competitor deep dive that then goes unused. Your sales enabl...

There are plenty of ways to do this!Competitor published info: Websites, press releases, annual reports (for public companies), whitepapers, blog posts, and social media ...

Really important question - competitive intelligence is more likely to be utilized if other functions are helping to source it and are brought in early in the process. A ...

Good competitive positioning IMO has to do both. Grounding your competitive positioning in features as the tangible, objective capabilities of your product is important. ...

It's always a balancing act, isn't it? I've also had trouble overburdening customers in the past. Here are some things that have worked for me:Get market research into re...