What can we do if there's no Wave or MQ for our category?

This is a fun, but challenging question. If there's no Wave or Magic Quadrant (MQ) for your category, long-term and strategic thinking becomes incredibly important. Here ...

Waves / MQs etc are a long pull, and if you are early on in your AR journey they should be far from your mind. Approach initial inquiries and conversations with analysts ...

I am actually dealing with this right now! And there is quite a bit you can do to continue building analyst relations despite not fitting into a current Wave or MQ.Take a...

This is the situation we're in right now. Our AR program is three years old and it's an ongoing initiative to identify and vet the right analysts, build relationships, an...

Even without a Gartner MQ or Forrester Wave, there are a lot of ways to understand the competitive landscape. Take a look at some of my answers around getting competitive...

Oh I love this question ... lots you can do to pave the way.If there’s no Forrester Wave or Gartner Magic Quadrant (MQ) for your category, that doesn’t mean you’re at a d...

Honestly, this is a GREAT problem to have. If there’s no Wave or MQ for your category, then all the more reason for you to be in the top right quadrant once one comes out...

You should always be researching your competitors even if there is no officially published report like an MQ or Wave. Nowadays there are so many peer review places to fin...

As I mentioned in the other answer, even if your market does not have a comparative report such as a Wave, Quadrant, Marketscape, etc. it doesn't mean you should not enga...

Treat it as a category creation opportunity! Analyst firms have their place, but they can also hamstring your creativity when it comes to positioning your offering and di...

First, take a step back and understand why you would need to participate in AR activities. Is it for PR? Product validation? Make sure you partner with your AR/PR team to...