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4 Answers

Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions • December 20
As I mentioned in the other answer, even if your market does not have a comparative report such as a Wave, Quadrant, Marketscape, etc. it doesn't mean you should not engage with an analyst firm. These reports typically come out for markets at a certain maturity stage and by engaging with analysts......Read More
506 Views

Christine Tran
Quantum Metric VP, Product Marketing • July 28
This is the situation we're in right now. Our AR program is three years old and it's an ongoing initiative to identify and vet the right analysts, build relationships, and education/inform/influence their research roadmap. Here are a few tactics I'm using: 1. Identify the analysts who (will) wr......Read More
586 Views

Nikhil Balaraman
Roofstock Senior Director Product Marketing • March 21
Honestly, this is a GREAT problem to have. If there’s no Wave or MQ for your category, then all the more reason for you to be in the top right quadrant once one comes out :) The first thing I would recommend is identifying which analysts are covering your space generally. Whether or not it’s s......Read More
418 Views

Chris Glanzman
ESO Director of Product Marketing & Demand Generation • August 2
Treat it as a category creation opportunity! Analyst firms have their place, but they can also hamstring your creativity when it comes to positioning your offering and differentiating from competitors. You don't currently have that anchor to carry. Enjoy your extra flexibility! I’ve even seen som......Read More
295 Views
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