How do you create and reenforce a culture for you product marketing team as you scale it and what does yours look like?

We start by co-creating it! It's very much a collaborative exercise across the team to determine how we want to show up as a team! Some of it comes from listening to individuals, replaying back what y

I don’t know that this is really any different than creating and reenforcing a culture for any team, really. I think a great place to look for inspiration is your company's overall value system and cu

The first thing you need to do is understand the growth stage of your company. There are typically 3 critical growth stages for companies:1) Scale to $100M ARR2) Scale to $1B ARR3) Scale from $1B+ AR

Product Marketing teams sit at the nexus of so many other functions in the organization. While this makes for a pivotal and strategic role, it can also create an atmosphere of pressure, and the feelin

For me, I have to be intentional here. Because it's so easy to get sucked in to the work and just surviving from deadline to deadline. But you have to put it to the forefront and make it a priority. 

Culture is something we think about a lot - think it's a bit of a requisite to do so when it's in your company's name. We have a saying here which is "Culture comes first, whether you're conscious of

Love it! Excellent question. Here is the team culture I like to create, which frankly is applicable to any function. But, at the end, I will provide some cultural traits that are specific to product m

In my experience, most Product Marketers want to have positive impact, and do superlative work. This means my job as a manager of Product Marketers is to get really clear on the kinds of impact we nee