How much time should be dedicated to Research before a launch?
4 Answers
Scribe VP of Product Marketing • 1y
This depends on two things:How much you already knowHow much risk you can take How much do you already know? A lot - you already have existing data at your disposal. If t...
2050 Views
Shopify Senior Product Marketing Lead • 2y
This depends on the magnitude of the launch, the goal of the research, and the budget available. For a large business-critical launch, you may have more than one phase of...
2916 Views
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Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
We are yet to use "it depends". well, it depends.. on how much time you have for your launch, how much risk is associated with the launch and how big your budget is. I re...
536 Views
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
Before a new product launch, I would hope that you've already done all your research by then as launch should be all about the actual GTM motions. Things I like to test r...
683 Views
Related Questions
How much time/resources do you spend on research when the launch target date is too close or timeline is aggressive?What types of launches do you do market research for? What type of customer research do you do pre-launch to help you have a great product launch?What is the best approach to get feedback on a new Minimum Viable Product (MVP)?How do you use research to drive product innovation / test big ideas?How important is market research in a product launch, and what methods do you find most effective?