How much time should be dedicated to Research before a launch?
Robin Fontaine
Shopify Senior Product Marketing Lead • November 16
This depends on the magnitude of the launch, the goal of the research, and the budget available. For a large business-critical launch, you may have more than one phase of research. You might do a phase 1 a year out from launch, validating the product's appeal in the intended market. You might need a phase of pricing research 4 to 6 months from the launch. And I also recommend a phase of message testing research 2 to 3 months from the launch.
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