What metrics do you use to justify a pay raise?

Asking for a raise is tricky. Ultimately, you need to be driving value, right? That can be broken down quantitatively, but also qualitatively.   Quant: What impact are you having on funnels? Run A/B tests to prove that your strategies are driving impact. How have NPS and sentiment changed?   Qual: Do you have strong relationships with stakeholders? Are you driving value through strategy, creative, and channel partnerships?   I would also recommend using your companies job ladder as a tool, or if ...Read More

The previous answers here are a bit too pessimistic, I think. First and foremost, benchmark your comp against peers at LinkedIn and Glassdoor (Follow-up question for the community: What other salary aggregators do you use?) This can prove your compensation is too low, if it is. Beyond that, use objective and subjective proof of your value. Objective: Your impact on pipeline and aspects of sales funnel that you touch. This is expecially critical for B2B. Subjective: Strong reviews from your compa ...Read More

Asking for a higher salary is never easy. When talking about the pay raise, it is important to provide evidence of your value and contributions to the company that has grown in time (more value from the employee -> more salary). This can include: highlighting your accomplishments and achievement this year showing how you achieved settled OKRs, KPIs, and goals this year (ideally, overachieved) talking about your contributions to key company projects and those successes showing your ROI :) and ...Read More

I think this blog post https://www.thebalancecareers.com/how-to-succeed-at-asking-for-a-pay-raise-2071868 does a nice job walking through key considerations and things to do when generally asking for a raise, including specifically in the “Research” section highlighting some of the classic sources of data to use for salary comparisons and other elements of total compensation. The article does also give some tips around having the conversation and on those points, I just wanted to add that I defi ...Read More

In my opinion, this is the wrong question to be asking. A much better objective would be to aim for a promotion, not a pay raise. Of course, promotions carry pay raises, but the point is that a promotion is more easily understood and communicated. It's easier to ask your boss "what do you think I need to demonstrate to earn a promotion to [title]" than to ask your boss "what do I need to do to get a 15k raise".    The above answer assumes that you are being paid roughly market rates. If you are ...Read More