Back to Your Feed
What metrics do you use to justify a pay raise?
I’m the only product marketer in our company and I’m definitely overworked.
6 Answers

Teresa Haun
Zendesk Senior Director, Technology Marketing and Communications • February 4
I think this blog post https://www.thebalancecareers.com/how-to-succeed-at-asking-for-a-pay-raise-2071868 does a nice job walking through key considerations and things to do when generally asking for a raise, including specifically in the “Research” section highlighting some of the classic source......Read More
1499 Views

Ross Overline
Fivestars Senior Manager, Product Marketing • August 15
Asking for a raise is tricky. Ultimately, you need to be driving value, right? That can be broken down quantitatively, but also qualitatively. Quant: What impact are you having on funnels? Run A/B tests to prove that your strategies are driving impact. How have NPS and sentiment changed? ......Read More
1022 Views

Steve Feyer
Eightfold Product Marketing Director • June 27
The previous answers here are a bit too pessimistic, I think. First and foremost, benchmark your comp against peers at LinkedIn and Glassdoor (Follow-up question for the community: What other salary aggregators do you use?) This can prove your compensation is too low, if it is. Beyond that, us......Read More
707 Views

Mike Flouton
Barracuda Networks VP, Product • August 8
To be honest, I wouldn't waste my time asking for a raise. You generally only get incremental bumps while staying in the same position. You can sometimes expect a moderate raise when you get promoted, but generally speaking if you want a big raise you're going to have to go to another company. Do......Read More
564 Views

Derek Frome
Ouster Vice President Marketing • September 5
In my opinion, this is the wrong question to be asking. A much better objective would be to aim for a promotion, not a pay raise. Of course, promotions carry pay raises, but the point is that a promotion is more easily understood and communicated. It's easier to ask your boss "what do you think I......Read More
625 Views

Lisa Dziuba
LottieFiles Head of Product Marketing • December 5
Asking for a higher salary is never easy. When talking about the pay raise, it is important to provide evidence of your value and contributions to the company that has grown in time (more value from the employee -> more salary). This can include: * highlighting your accomplishments and achie......Read More
227 Views
Related Ask Me Anything Sessions

Adobe Head of Lightroom Product Marketing, Mary (Shirley) Sheehan on Product Marketing Career Path
July 12 @ 11:00AM PST

Eightfold Sr. Director, Product Marketing, Ryan Smith on Product Marketing Career Path
March 8 @ 10:00AM PST

Microsoft Head of Marketing for Viva Goals and Viva Learning, Alina Fuon Developing Your Product Marketing Career
January 25 @ 9:00AM PST
RELATED

Carrie Zhang
Square Product Lead • November 16
I see 3 product marketing career paths ways: 1. Continue down the product marketing career path. At some point, you will be capped at a VP or Director of product marketing role 2. Get broader channel marketing experience (the most important one being paid marketing) and become a CMO so......Read More
8340 Views
RELATED

Christy Roach
Airtable Senior Director, Portfolio & Engagement Product Marketing • October 8
Everyone’s definition of soft and hard skills differs, but here are the nine skills that I think are the most important for a product marketer to have. I've used these skills as a compass to help me grow in my own career and have turned them into a success guide for my team at Envoy to use: Soft......Read More
5052 Views