A couple to try out. Here’s a combined messaging source doc that I use every
time I start working with one of our portfolio companies. Inherited from Citrix
days and t...Read More
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I lead our Get Ahead Platform team here at Unusual Ventures. Our team has
industry experts from Okta (yours truly) leading marketing services, MongoDB,
and AppDynamics. Unusual was founded by Jyoti...more
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Operating Partner at Unusual Ventures (former VP PMM @ Okta) • February 6
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Operating Partner at Unusual Ventures (former VP PMM @ Okta) • February 6
Posted this on another similar question, but on the competitive positioning
point specifically, I think there's a 'turn' in the narrative toward the end of
the story w...Read More
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Operating Partner at Unusual Ventures (former VP PMM @ Okta) • February 6
I've always been in the product team, so that's the most natural interaction for
me. For PM, we'd collaborate on how to position new products. We built a
spreadsheet t...Read More
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Operating Partner at Unusual Ventures (former VP PMM @ Okta) • February 6
There’s basically one big one and that’s focusing too much on product/benefit
and not enough on fitting the narrative into how a customer views their world,
their prio...Read More
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Operating Partner at Unusual Ventures (former VP PMM @ Okta) • February 6
Lots of ways to do this, but there are 'tactical' and 'strategic' ways to
measure success. Tactically, setting up metrics-based feedback loops in the
go-to-market is k...Read More
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Operating Partner at Unusual Ventures (former VP PMM @ Okta) • February 6
When I was at Okta, PMM was under the Chief Product Officer, so my peer was our
head of product management. We had a ‘triad’ model of one PMM, one PM, and one
TMM (tec...Read More
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Operating Partner at Unusual Ventures (former VP PMM @ Okta) • February 6
Certainly when a new product has been defined, you want to get out and get a
regular drumbeat of messaging feedback. When there are big new releases on
features (eg: a...Read More
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Operating Partner at Unusual Ventures (former VP PMM @ Okta) • February 6
First thing, how are you segmenting the market and determining evolving customer
needs/priorities? Great news - no product category stays fixed for very long.
There’s ...Read More
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Operating Partner at Unusual Ventures (former VP PMM @ Okta) • February 6
Ah, a tricky one! There are a few things that you can do, starting with a core
team that you trust to participate in the fluidity that is message development.
Typicall...Read More
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Operating Partner at Unusual Ventures (former VP PMM @ Okta) • February 6
There is a classic fit in / stand out paradox that all companies have. On the
one hand, most companies are improving on an existing way of solving a problem,
there’s b...Read More
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