Unusual Ventures Operating Partner • 6y
When I was at Okta, PMM was under the Chief Product Officer, so my peer was our head of product management. We had a ‘triad’ model of one PMM, one PM, and one TMM (tech marketing manager) per product for the first 8 years. That worked pretty well as the PM/PMM lead essentially owned the business plan and go-to-market plan for their product. Shared foxhole, so to speak. Tech Marketing was really focused on compete (especially Microsoft compete), technical content and SE enablement.After we got to ...Read More
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