Given the scarcity of data in B2B markets, how can companies rely on research to inform their product marketing activities?
Due to fewer customer transactions and engagements, the scarcity of data in B2B markets comes with challenges for relying solely on statistical methods. This can also be said for smaller companies.
1 Answer
Shopify Head of Retail Product Marketing | Formerly GoDaddy, ClearVoice, AppBuddy, Scripps • 2y
Companies should invest in ways of conducting qualitative and quantitative research regularly, gathering their own meaningful data from customers and prospects. Whether t...
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Shapiro+Raj SVP, Technology Group • 2y
Foundational research is critical (segmentation / ICP, personas, journeys) and individuals can be found for primary research on just about any topic. With AI and secondar...
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