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What are some methods or tools, apart from interviews & surveys, you use to research and understand customer needs in-depth?

I'm helping PMs with customer and product discovery and looking for tips to increase the sources of information for my research.

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3 Answers
  1. Lauren Craigie
    Lauren Craigie

    Inngest Head of Marketing • 2y

    If you’re collecting product usage data I would look for the sticky parts and the untouched parts of the platform that your data shows should be valuable. Where do people dwell—is it because that part of the platform is hard to understand or because they get the most value from it? What’s missing from their daily workflows? Why? Look at your support tickets as well. Where are people getting stuck or losing speed? Is there an education gap or a product gap? I would also consider a customer CAB or ...Read More

    1,173 Views
  2. Iman Bayatra
    Iman Bayatra

    Coachendo Director of Product Marketing | Formerly Google, Microsoft • 2y

    There are a few other analyses that I use to research and understand customer needs. One of them is leveraging the data you already have from various customer segments, which is a good start to better understand your customers' needs. By examining how different segments engage with your product, you can gain valuable insights into the actual value they derive from it. This includes customer journey mapping and customer LTV analysis. Customer support tickets are great assets to understand your us ...Read More

    3,873 Views
  3. Scott Swigart
    Scott Swigart

    Shapiro+Raj SVP, Technology Group • 2y

    Guided deliberation is a great methodology. You take 4-6 people and divide them into two camps. One camp is pro one solution, and the other camp is advocating for another. You have them debate their positions and work to reach a consensus. It taps into much deeper thinking than what you typically get in interviews and illuminates drivers and barriers.

    294 Views

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