What are some methods or tools, apart from interviews & surveys, you use to research and understand customer needs in-depth?
I'm helping PMs with customer and product discovery and looking for tips to increase the sources of information for my research.
3 Answers
Inngest Head of Marketing • 2y
If you’re collecting product usage data I would look for the sticky parts and the untouched parts of the platform that your data shows should be valuable. Where do people...
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Coachendo Director of Product Marketing | Formerly Google, Microsoft • 2y
There are a few other analyses that I use to research and understand customer needs. One of them is leveraging the data you already have from various customer segments, w...
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Shapiro+Raj SVP, Technology Group • 2y
Guided deliberation is a great methodology. You take 4-6 people and divide them into two camps. One camp is pro one solution, and the other camp is advocating for another...
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