Shapiro+Raj SVP, Technology Group • 2y
We're just wrapping up a research project with B2B tech marketing leaders (mostly CMOs) on their use of generative AI for marketing. We haven't done all the analysis yet, but here are some of the clear takeaways. Companies are in various stages of investigation. Some companies are barely touching it, others are exploring with enthusiasm, and most are somewhere in-between. No one (that we spoke to) has operationalized generative AI as part of their workflows. Some are getting close, but so far, t ...Read More
1,069
Views
