Are you incorporating generative AI products, such as chatgpt, jasper.ai, etc. into your product marketing tasks, and if yes, what are some example use cases?

We're just wrapping up a research project with B2B tech marketing leaders (mostly CMOs) on their use of generative AI for marketing. We haven't done all the analysis yet, but here are some of the clear takeaways.

• Companies are in various stages of investigation. Some companies are barely touching it, others are exploring with enthusiasm, and most are somewhere in-between.

• No one (that we spoke to) has operationalized generative AI as part of their workflows. Some are getting close, but so far, the direction from marketing leaders is it's more "play with it and share what you learn", or some organized hackathons.

• Most marketing leaders are not getting pressure from the CEO or board to adopt this quickly.

• Most are using free tools, like ChatGPT. There's low adoption of tools like Jasper or Wryter.

• A common use case is to write the "sloppy first copy" of content (blog posts, press releases, etc.)

• Generative AI will have a significant impact on external marketing agency spend.

I'll have a lot more to share once we complete the full analysis, but no one should feel like their company is way behind if use of these tools is currently limited.

If you want a copy of the findings, let me know and I'll email it to you.