Sharad Goel

There is no one path:) These are the things I can recommend: Constantly solve new problems and learn new things - if you are comfortable in a role then its time to change. Don't limit yourself to just product - you need to understand other functions and how they relate to your product and customer. If possible do a tour of duty in those functions. Be open to feedback and reflect on that constantly to see how you can improve Work for someone who is at that role and that you respect and learn from ...Read More

If this is a brand new product (i.e no existing product in market) you can go the TAM route: Do a total addressable market (TAM) analysis - you can either use public sources or pay for private sources to understand the market size. Make sure you understand the specific segments in your TAM. Determine what market share you already have from that TAM. Determine how much additional market share you expect to have and in how much time. Based on your average sales price (ASP) you can then determine w ...Read More

It depends on the product outcomes you are looking to drive based on your company goals. For e.g. if your NPS is really low then understand what is causing that NPS to be low and prioritize those. If your customers are churning then figure out why and prioritize that. If you have a lot of great capabilities but you are not making money then figure out whether you need to invest in repackaging and pricing. Every company has come combination of customer growth, retention, and monetization investme ...Read More

This is based on a few things: Your strategy - are your customers going with integrated solutions? If yes your hand may be forced Market needs - sometimes the opportunity has a timing and you need to ride that curve otherwise you will be left behind Your existing product maturity curve - how much investment do you need to make in your existing product to grow it at the pace you want Your internal capabilities - do you have the people/cash flow to invest in this Assuming you are past your 1st pro ...Read More

The various frameworks are just guidance to help you think through the various approaches. There is no silver bullet; however, using a single framework helps to make decisions in a clear consistent manner. I don't prescribe a single framework to every squad in my team but when they use one framework they stay consistent unless the team is ready to get more sophisticated. I recommend keeping this simple because the more dimensions to your framework, the more assumptions you are making and the les ...Read More