How do you develop quarterly/annual demand gen OKRs and tie those to individual projects?
9 Answers
JumpCloud Vice President, Revenue Marketing • 3y
Quarterly/annual OKRs: In an ideal world, you have a joint financial planning process between demand gen + Sales that outlines the sales bookings targets you need to hi...
2096 Views
Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y
The main OKR for demand gen will always be growing qualified pipeline and revenue so we know going into any given quarter what our targets are. To connect targets to camp...
854 Views
Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 1y
Start by aligning Demand Generation’s OKRs with the company’s main pillars so that every internal stakeholder can understand your goals. For each theme, define 2-3 highly...
998 Views
Showpad Director, Growth Marketing | Formerly a child • 3y
The goals are always tied to revenue goals. What is the company's revenue goal for the Q and year? What % of that needs to come from marketing? From that %, what % comes ...
753 Views
Panorama Education Sr. Director of Demand Generation • 1y
To develop annual DG OKRs and tie them to individual projects, I take a working backwards approach. If my ultimate goal is pipeline, I can make an impact by increasing to...
900 Views
You.com Chief Marketing Officer • 1y
Start With Company Goals: Align OKRs with overarching business objectives (e.g., pipeline targets, new market penetration).Set Cascading OKRs: Break down the company’s go...
850 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
OKRs or Objectives and Key Results are important business tools. They help forge alignment cross-functionally and give purpose to day-to-day work. For goal setting, my pr...
430 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
OKRs or Objectives and Key Results are important business tools. They help forge alignment cross-functionally and give purpose to day-to-day work. For goal setting, my pr...
451 Views
Iterable Sr. Director, Marketing Operations & Digital Marketing • 1y
Our foundational measures of success for our teams, channels, and campaigns are built out in a measurement plan. The duration of the OKR depends on how long it will take ...
643 Views
Related Questions
What are good OKRs for Demand Generation?How do demand generation KPIs change with a self-serve product?What is an important KPI that you see demand generation teams completely missing?I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?