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What are your top channels when it comes to inbound demand generation? Where do you invest first when you need to drive more top of funnel volume?

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3 Answers
Demand Generation Strategy
  1. Sheena Sharma
    Sheena Sharma

    JumpCloud Vice President, Revenue Marketing • 2y

    The first places I'd invest for short term wins: Capture intent via paid search (Google search, but also Bing) across branded and non branded keywords Optimize your website for lead conversion (CTA structure, strategy, form enrichment) Make sure you have multiple "high intent" offers including a contact sales request, live demo program, on demand demo program with short videos on your product, and free trial At the same time, you have to invest in medium-term strategies: SEO for key non brand ke ...Read More

    2,117 Views
  2. Camila Cook
    Camila Cook

    8x8 Vice President, Global Demand Generation • 4mo

    If I need top-of-funnel fast, here’s the order I invest:

    1. High-intent content + SEO

      • Problem-led, not product-led

    2. Paid social (LinkedIn first)

      • Target buying groups, not job titles

    3. Retargeting with POV

      • Not demo ads—insight ads

    4. Email to warm audiences

      • Only after segmentation is fixed

    5. Partner co-marketing

      • Underrated, especially for credibility

    Key insight:
    Inbound only works when message-market fit is tight. Traffic amplifies clarity or, confusion.

    442 Views
  3. Katie Jane Parkes
    Katie Jane Parkes

    Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1y

    Top inbound channel is our website. If I need to drive more top-of-funnel volume fast, here’s where I invest first: SEO & Content Foundational. High-intent, cost-efficient over time, and great for education-stage buyers. I’ll double down on blogs, landing pages, and ungated assets that map to common search queries and pain points. Paid Social Best for quick scale and awareness. Video and “teach, don’t sell” content works well here. Thought Leadership via Exec or Founder BrandWhether it’s Lin ...Read More

    427 Views

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