What are your top channels when it comes to inbound demand generation? Where do you invest first when you need to drive more top of funnel volume?
3 Answers
JumpCloud Vice President, Revenue Marketing • 2y
The first places I'd invest for short term wins: Capture intent via paid search (Google search, but also Bing) across branded and non branded keywords Optimize your webs...
2114 Views
8x8 Vice President, Global Demand Generation • 3mo
If I need top-of-funnel fast, here’s the order I invest:High-intent content + SEOProblem-led, not product-ledPaid social (LinkedIn first)Target buying groups, not job tit...
389 Views
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1y
Top inbound channel is our website. If I need to drive more top-of-funnel volume fast, here’s where I invest first:SEO & Content Foundational. High-intent, cost-effic...
426 Views