Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?

You're right this is hard to do, and I'm sure you'd get different answers from different Demand Gen leaders. When you lack historical data for a given region to inform go...

See my answer on how I recommend setting targets - I think it's really really hard but really really important to get past the uncertainty, and set some kind of target. ...

Start with industry standards mixed with any data you have reflecting your unique circumstances. Forecast goals for the next 2 to 3 quarters with the expectation that you...

When entering new markets, I rely on the following process:Data-Driven Benchmarks: If there’s no internal data, I look for benchmarks in similar industries or geographies...

KPIs and OKRs should not be arbitrary. Developing strong OKRs/KPIs requires a lot of research both internally and externally. How did you company do in the past and what ...

The answer to this question is bit tricky. The truth is, you don’t fully get past the uncertainty—but you can approach it in a structured way to reduce ambiguity and set ...

I hear you. Depending on your business and how you implement and follow through on goals, it could feel arbitrary. However, even if that were the case, see the goal-setti...

I know that feeling for sure. I still think it's important to do. Establishing a baseline is important to give us feedback and future efforts to tell us if they're helpin...

I hear you. Depending on your business and how you implement and follow through on goals, it could feel arbitrary. However, even if that were the case, see the goal-setti...