How do demand generation KPIs change with a self-serve product?
5 Answers
Salesforce Senior Director, Global SMB and Growth Campaigns • 1y
It's not too different from your traditional demand funnel/waterfall and KPIs, but instead of leads > MQLs > SQLs > Opportunities > $ pipeline, your funnel sh...
1684 Views
JumpCloud Vice President, Revenue Marketing • 3y
In a self-serve world, you don't have the traditional sales funnel stages of MQL, SAL, SQL and closed/won to manage. You are probably focusing more on things like traffi...
1736 Views
Adyen Senior Marketing Manager | Formerly JFrog, Algolia, Docker • 1y
You could just rename MQL to PQL (product qualified lead) and, voilà! Just kidding. Many teams treat sales-led and self-serve as entirely separate models, but in my view,...
1335 Views
Showpad Director, Growth Marketing | Formerly a child • 3y
Self serve is slower so you really need to keep a close eye on time to activation, lifetime value, and usage data to revenue ratio. Self serve requires a lot of attenti...
660 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
Demand generation KPIs change with a self-serve product because the goals are different with this framework. The buyers’ patterns are different based on the mechanism you...
278 Views
Related Questions
What KPIs and metrics can you recommend to use to measure the demand generation function + content marketing function?What's your process for figuring out what metrics to hold demand generation accountable for?I'm sure there will be questions about the best KPIs to track, what are some of the *worst* KPIs to commit to achieving?I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?What is an important KPI that you see demand generation teams completely missing?What are good OKRs for Demand Generation?