Sherri Schwartz

Head of Marketing, OvationCXM

Content

What tools does your Product Marketing team use to manage different projects, deadlines, owners, and deliverables?

Sherri Schwartz

OvationCXM Head of Marketing • January 16

For the past year, we've been using Monday (formerly Dapulse). Everyone on my team loves it. Our creative team also uses Monday, so it has been extremely valuable when that team works on projects with Product Marketing so that we have a clear communication channel and are all accountable for dead......Read More

696 Views

For a new product launch that is under development, when is the right time to start planning and meeting with the different channels?

Sherri Schwartz

OvationCXM Head of Marketing • January 17

As early as you can! Even before the clickable demo is built, it's imparative to meet with the PDE team to start planning vision PPT decks, use case stories, personas, etc. Then, as soon as the timeline is built out where you know when it will be in pilot phase, you need to sync up with the Sales......Read More

670 Views

How do you establish credibility with product management when you are new to the product marketing team?

Sherri Schwartz

OvationCXM Head of Marketing • January 15

I think it 100% comes down to dedicating extra time to learn about the product quickly and then efficiently executing on the expectations/material that you need to create around it. Also, set up a clear communication channel with them (Slack, Chatter, etc.) where you can continually share industr......Read More

640 Views

What types of products do datasheets make sense for?

Sherri Schwartz

OvationCXM Head of Marketing • January 29

Datasheets are still very valuable. We structure our data sheets to hit on the industry overview/challenge, our benefits/value and then wrap up with a section to some of our high-level features. Even in the features section, we lay it out more like a check list with value statements instead of lo......Read More

551 Views

What can someone who has an extensive sales background do to prove themselves competent for an entry-level product marketing role?

Sherri Schwartz

OvationCXM Head of Marketing • May 31

I spent over five years in my career as a top producing sales rep before breaking into product marketing. The thing I made sure that I could prove how valuable my background in sales could be to the role. As a sales rep, I know what it was like to have valuable material that was easy to use and u......Read More

522 Views

What are tips for maintaining open lines of communication amongst other product and marketing priorities?

Sherri Schwartz

OvationCXM Head of Marketing • February 7

Here are a couple of the ways we ensure that PDE and Product Marketing are always aligned: 1. Product marketing is included in all of the long term roadmap discussion meetings with each PDE team. 2. Each product marketer has a product/solution area they focus on and set up either monthly or qua......Read More