Profile
Sherri Schwartz

Sherri Schwartz

Head of Marketing, OvationCXM

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Sherri Schwartz
Sherri Schwartz
OvationCXM Head of MarketingJanuary 16
For the past year, we've been using Monday (formerly Dapulse). Everyone on my team loves it. Our creative team also uses Monday, so it has been extremely valuable when that team works on projects with Product Marketing so that we have a clear communication channel and are all accountable for dead......Read More
698 Views
Sherri Schwartz
Sherri Schwartz
OvationCXM Head of MarketingJanuary 17
As early as you can! Even before the clickable demo is built, it's imparative to meet with the PDE team to start planning vision PPT decks, use case stories, personas, etc. Then, as soon as the timeline is built out where you know when it will be in pilot phase, you need to sync up with the Sales......Read More
671 Views
Sherri Schwartz
Sherri Schwartz
OvationCXM Head of MarketingJanuary 14
I think it 100% comes down to dedicating extra time to learn about the product quickly and then efficiently executing on the expectations/material that you need to create around it. Also, set up a clear communication channel with them (Slack, Chatter, etc.) where you can continually share industr......Read More
640 Views
Sherri Schwartz
Sherri Schwartz
OvationCXM Head of MarketingJanuary 28
Datasheets are still very valuable. We structure our data sheets to hit on the industry overview/challenge, our benefits/value and then wrap up with a section to some of our high-level features. Even in the features section, we lay it out more like a check list with value statements instead of lo......Read More
551 Views
Sherri Schwartz
Sherri Schwartz
OvationCXM Head of MarketingMay 30
I spent over five years in my career as a top producing sales rep before breaking into product marketing. The thing I made sure that I could prove how valuable my background in sales could be to the role. As a sales rep, I know what it was like to have valuable material that was easy to use and u......Read More
524 Views
Sherri Schwartz
Sherri Schwartz
OvationCXM Head of MarketingFebruary 6
Here are a couple of the ways we ensure that PDE and Product Marketing are always aligned: 1. Product marketing is included in all of the long term roadmap discussion meetings with each PDE team. 2. Each product marketer has a product/solution area they focus on and set up either monthly or qua......Read More
501 Views
Credentials & Highlights
Head of Marketing at OvationCXM
Formerly First Orion, Zafin, nCino
Lives In Collierville, TN
Knows About Product Marketing Soft and Hard Skills, Establishing Product Marketing, Product Launc......more