Sherri Schwartz

Datasheets are still very valuable. We structure our data sheets to hit on the industry overview/challenge, our benefits/value and then wrap up with a section to some of our high-level features. Even in the features section, we lay it out more like a check list with value statements instead of loads of text because we noticed our prospects wanted to consume the information as fast as possible. "Just tell me you have it and why its good..."We have two releases a year on our technology, so we upda ...Read More

I spent over five years in my career as a top producing sales rep before breaking into product marketing. The thing I made sure that I could prove how valuable my background in sales could be to the role. As a sales rep, I know what it was like to have valuable material that was easy to use and understand and then I also knew what it was like to feel ill-informed and not have the support and relevant material. To be able to describe that in the interview process was critical.... and to stress th ...Read More

Here are a couple of the ways we ensure that PDE and Product Marketing are always aligned: 1. Product marketing is included in all of the long term roadmap discussion meetings with each PDE team. 2. Each product marketer has a product/solution area they focus on and set up either monthly or quarterly meetings to go over marketing material alignment and GTM work. 3. The Product Marketing team sits in every stakeholder review each month to see and hear about the status of what is being developed d ...Read More