How do you establish credibility with product management when you are new to the product marketing team?
Instacart Chief Marketing Officer • 8y
To establish credibility with a new team, the first step is understanding the team's need, laying out a vision for how you can best add value, and aligning around expecta...
3707 Views
PandaDoc VP of Product Marketing & Brand • 6y
It's all about doing great work that matters to the business, matters to your partner, and fits into the context of the relationship! The playbook below can help get the ...
1617 Views
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Honeycomb.io VP Product Marketing | Formerly Mparticle • 5y
The best way to establish credibility is to demonstrate to them what is your process for launching products and where do you need their help and how you will help them. T...
1046 Views
Chan Zuckerberg Initiative Product Marketing | Formerly Udemy • 6y
Be thoughtful and get to know them (processes, workflows, areas of focus, etc.) Often it can be jarring as a new PMM to go straight to providing (sometimes unwarranted) ...
878 Views
Klue Senior Director of Product Marketing • 4y
Know the product and their role (product management) well. In my experience, I've been able to build credibility with PMs by being able to speak their language, communica...
488 Views
Guidewire Software Vice President Product Marketing • 8y
Roll up your sleeves and learn the ins & out of the product...sit down with them and actually learn it - maybe even demo it.
1066 Views
Conveyor Head of Marketing • 8y
Outside of knowing their product, I think the biggest thing you can do is know the market and the user inside and out. If you know the big trends, best practices, and ide...
884 Views
Cisco Director of Product Management, Speech and Video AI • 8y
Get to know the product, learn to do the demos, get to know the engineers and sales as well. Understand the space, ecosystem, sales process, competitive landscape etc. Th...
693 Views
BrainKraft Founder • 7y
Execution. You build trust quickly with PMs when you help them achieve the goals they've defined for their product. I'm assuming the PM in question has a business plan fo...
667 Views
Sabre Director - Global Product Marketing • 8y
I think there are two critical components associated with establishing credibility with product management if you are new to the product marketing team. First, the produ...
706 Views
OvationCXM Head of Marketing | Formerly First Orion, Zafin, nCino • 7y
I think it 100% comes down to dedicating extra time to learn about the product quickly and then efficiently executing on the expectations/material that you need to create...
661 Views
Related Questions
Best tips for earning roadmap influence when a product marketer is new to a company or industry?How do we get our product management team to be more customer focused than timeline focused?How do you earn trust to create impact even in more junior roles when the title can be a barrier?What are some ways product marketing can prove their value to product management?What’s your playbook for building trust and credibility with new stakeholders in your first 90 days on a new product or segment?In what ways to you see (or recommend) product marketers build trust with their XFN partners?