What are tips for maintaining open lines of communication amongst other product and marketing priorities?
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 6y
At HackerOne we have open lines of communications across teams, everyone has visibility into each department's OKRs and we have a weekly company-wide AMAs where anyone c...
1599 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
Time and resource allocation helps me think about this. If I know I have 40 hours of work already lined up and a new project pops up, it helps me to talk to product about...
638 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Cisco Director of Product Management, Speech and Video AI • 8y
Ensure you are part of the product roadmap discussions - weekly / bi-weekly meetings. If there is a "gate" process for each stage of development, have a seat at the table...
561 Views
OvationCXM Head of Marketing | Formerly First Orion, Zafin, nCino • 7y
Here are a couple of the ways we ensure that PDE and Product Marketing are always aligned: 1. Product marketing is included in all of the long term roadmap discussion mee...
516 Views
Related Questions
How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment?What's a good strategy to always be talking to customers? It seems so hard to get account teams attention, then get a customers interest, then actually get a call scheduled to for persona, messaging, content, or user research. What are some best practices for making sure brand voice and attributes come through during the product design process? How do you drive alignment across the exec team on messagingHow do you communicate product marketing achievements upwards and build visibility?