What are tips for maintaining open lines of communication amongst other product and marketing priorities?

At HackerOne we have open lines of communications across teams, everyone has visibility into each department's OKRs and we have a weekly company-wide AMAs where anyone can ask anything about the business to any employee. The AMAs are also structured with a weekly agenda outlining 2-4 topics that will be presented. We implement bi-weekly meetings with functional teams so everyone is clear on priorities. We've also implemented "squad meetings" where in a given time there are key stakeholders repon ...Read More

Time and resource allocation helps me think about this. If I know I have 40 hours of work already lined up and a new project pops up, it helps me to talk to product about when we'll be able to support a new workstream if I can detail whats currently open. That helps us jointly prioritize so that we can spend time on P0s, hopefully get to P1s, and keep P2s alive until there is time. Having a running document (deck with project plans or spreadsheet/gantt chart) helps to visualize this. Though the ...Read More

Ensure you are part of the product roadmap discussions - weekly / bi-weekly meetings. If there is a "gate" process for each stage of development, have a seat at the table for each gate with a "vote".  Invite product management to marketing meetings.  Open/monthly catchups  Have them review messaging and walk them through content strategy, time it takes to create content and marketing budgets etc for launches, campaigns  Create awareness that Marketing is also aligned with sales by creating open ...Read More

Here are a couple of the ways we ensure that PDE and Product Marketing are always aligned: 1. Product marketing is included in all of the long term roadmap discussion meetings with each PDE team. 2. Each product marketer has a product/solution area they focus on and set up either monthly or quarterly meetings to go over marketing material alignment and GTM work. 3. The Product Marketing team sits in every stakeholder review each month to see and hear about the status of what is being developed d ...Read More