For a new product launch that is under development, when is the right time to start planning and meeting with the different channels?
Launch FrameworksLaunch ChannelsLaunch StrategyInfluencing the Product RoadmapStakeholder Management
6 Answers
Instacart Chief Marketing Officer • 8y
This will depend on the Go-To-Market strategy and which channels you plan to leverage. In my experience, once the roadmap is defined and you have developed your v0 GTM, t...
4911 Views
Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 6y
When you launch as quickly and regularly as we do, as soon as possible! :) But to be more descriptive - the goal is for these teams to have some visibility and control o...
1453 Views
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Seismic SVP, Corporate & Product Marketing • 5y
Is it ever wrong to start as soon as possible?! Early in the ideation/business case phase, I try to keep it narrow. I'll tap a few members of the GTM team to help me brai...
838 Views
Figma Director, AI & Developer Marketing | Formerly Atlassian • 4y
I hate to answer with "it depends", but it does! Atlassian has ~25 cross-functional teams that I worked with as the launch came closer. Some of those teams required 4 mon...
857 Views
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 8y
Good question. Part of this depends on what channels and content you (and the other teams) plan to create. Try to take at least one of the longer-tail pieces of your laun...
1099 Views
OvationCXM Head of Marketing | Formerly First Orion, Zafin, nCino • 7y
As early as you can! Even before the clickable demo is built, it's imparative to meet with the PDE team to start planning vision PPT decks, use case stories, personas, et...
704 Views
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