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How do you coordinate communications during incidents so customers receive consistent, non-duplicative updates from Support and CS?

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  1. Twinkle Bandla
    Twinkle Bandla

    Gainsight Associate Director, Client outcomes • Thu

    Building a simple accountability matrix helps in ensuring consistent customer communication and avoiding duplicate ownership. One of the ground rules I like to establish is that Customer Success should always be proactive, not Support-led. We also define a clear ownership model: If something was working as expected and recently broke, it belongs with Support to investigate and resolve.  If it's a new implementation, workflow, or business outcome the customer is trying to achieve, it should be ow ...Read More

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