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Are there specific channels you think are a foundation to a Demand Generation strategy?

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3 Answers
Channel Mix
  1. Keara Cho
    Keara Cho

    Salesforce Sr. Director, Field Marketing • 3y

    Everything starts with a great organic strategy and an SEO friendly website. When I ran demand gen at a very small company, the sales team was just starting to ramp up and I didn’t have a budget so website/content was where I focused on first. In parallel, if you have a direct sales team outside of a product led selling motion, I would align with your sales leader and all the regional managers and individual AEs. Demand generation is an extension of your sales team and tight alignment between sa ...Read More

    4,231 Views
  2. Moon Kang 🚀
    Moon Kang 🚀

    Showpad Director, Growth Marketing | Formerly a child • 3y

    Programmatic display. 

    You cannot GENERATE demand without properly getting in front of folks and visually displaying what you're about. You'd be wasting money without the capabilities to target the RIGHT people to create demand. The right combination of intent data, funnel-specific messaging, and analytics will create the best top-of-funnel experience for prospects you're looking to generate demand. 

    828 Views
  3. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    Specifically focusing on “foundational” channels, I would recommend three: SEO, email, and CRO. Depending on the business, there may be adjustments to this, but the channels I outlined below are applicable across the board. Search engine optimization (SEO). Your SEO strategy is for playing the long game. You may be able to gain some quick wins depending on where your website is from an organic perspective, but it’s an investment in future wins. Produce content that adds value and is written for ...Read More

    556 Views

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