Demand Generation KPI's

I love this question, though it’s a challenging one because there are plenty of KPIs that can be misleading or even counterproductive to commit to. Generally, I believe i...

Similar to the question about worst KPIs, I believe vanity metrics and volume KPIs are often too easy to manipulate and can be used to tell a misleading story. Metrics li...

Yes, definitely - the key is focusing on really focusing on leveraging owned  and earned channels like influencer partnerships, strong content, community building and lev...

I start with the business goal—usually revenue or pipeline—and work backwards from there putting a bottoms up plan. Then I map the funnel and separate what marketing can ...

The biggest one I see missing is pipeline quality—not just pipeline volume.A lot of demand gen teams are still optimizing for MQLs or even pipeline created, but not track...

I usually think about KPI targets as something you build, not pick. You start with the business goal—like how much pipeline or revenue you need—and work backwards to what...

This is the million-dollar question! It’s a real challenge for many companies, as it touches on all the complexities of attribution. I would start by defining a straight...

Good question. Traditionally, demand gen has meant telling people about your funnel and filling the top of the funnel. In more recent times, it's evolved to focus on lett...

As you take charge of the function, Start with understand the current landscape across the business and marketing – what is currently working, what is the need of the bus...

The most simple answer I can give is that they are both very similar - demand gen and growth marketing roles drive X% of the company's Pipe Generation and Revenue. Both a...

I hear you. Depending on your business and how you implement and follow through on goals, it could feel arbitrary. However, even if that were the case, see the goal-setti...

Demand generation and content marketing are truly a match made in heaven 🌟. Together, they create a powerful blend of long-term brand building and short-term pipeline gen...

Socializing KPIs before and after a campaign is important. It allows all stakeholders to align, prioritize work that impacts these KPIs, and understand performance, inclu...

Own all of the lead generation because no one else can do it besides DG. Have a stake in opportunity creation (% of your pay with accelerators), pipeline generation, and ...

The ideal OKRs for demand generation depend on your organization’s specific goals, but they should always align closely with tangible business outcomes, particularly fina...

Start With Company Goals: Align OKRs with overarching business objectives (e.g., pipeline targets, new market penetration).Set Cascading OKRs: Break down the company’s go...

Demand generation KPIs change with a self-serve product because the goals are different with this framework. The buyers’ patterns are different based on the mechanism you...

If this is asking how to identify the right target accounts, that is a collaboration between marketing and sales. This is a critical, foundational step when crafting a GT...

I'd think about how you can leverage agency and contractor resources to get more out of your small team. Then I'd also look at the maturity of the marketing program: Do...