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How can demand generation teams work with field marketing?

Im looking for insights on: - How to collaborate more effectively with field marketing - How to create campaigns that deliver impact in regions
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, WebrootFebruary 4

Collaboration between demand gen and field marketing works best when there’s a clear shared goal and open communication/feedback loops. A few key things that help:

  • Align on priorities early. Field teams have on-the-ground insights, and demand gen can help scale those into broader campaigns.

  • Co-create regional campaigns instead of just localizing broader ones. What works in one region might not resonate in another.

  • Keep feedback loops tight. Real-time insights from field marketing can help optimize campaigns faster.

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