How can demand generation teams work with field marketing?
Im looking for insights on:
- How to collaborate more effectively with field marketing
- How to create campaigns that deliver impact in regions
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • February 4
Collaboration between demand gen and field marketing works best when there’s a clear shared goal and open communication/feedback loops. A few key things that help:
Align on priorities early. Field teams have on-the-ground insights, and demand gen can help scale those into broader campaigns.
Co-create regional campaigns instead of just localizing broader ones. What works in one region might not resonate in another.
Keep feedback loops tight. Real-time insights from field marketing can help optimize campaigns faster.
177 Views
Related Questions
How do you identify and prioritize growth opportunities for a business?Customer Marketing often requires marketing budget. What do you find in a typical percentage of the total marketing budget that should be allocated to Customer Marketing?What is the difference between traditional marketing and growth marketing?How do you show the value of investing in SEO to other departments and stakeholders since those types of tactics don’t have instant payback?How do you adapt one strategy to garner different types of wins from different campaigns and how do you best set expectations with internal stakeholders about what kinds of results they might see over the life cycle of the demand generation strategy?Virtual vs Live Events, What is currently working well/not well for you and what are your plans going forward?