Customer Marketing often requires marketing budget. What do you find in a typical percentage of the total marketing budget that should be allocated to Customer Marketing?

This is a tough question, as it depends. For example, what is your growth strategy for the year? What percentage of your revenue are you expecting from existing customers...

I recommend reframing this question to, how much do you need to allocate based on your goals? What is the priority for customer marketing compared to your other marketing...