Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 2y
This is a tough question, as it depends. For example, what is your growth strategy for the year? What percentage of your revenue are you expecting from existing customers and what type of motions are needed to drive that growth? Based on that, you can determine the right budget. With that said, more often than not, in my experience, there isn't dedicated budget for customer growth. To offset that, I recommend you think about your customers as a segment you need to extend your marketing efforts t ...Read More
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