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Do you approach stakeholder management differently based on the team you're talking to? And if so, how?

Sheridan Gaenger

Salesforce Senior Director of Field Marketing, Platform • 2y

I approach every discussion with every stakeholder from the perspective that we’re partners. We’re working towards the same goals and have respect for each other and our ...

474 Views

How do you facilitate cross-functional collaboration between sales and demand gen when launching new products or entering new markets?

Jeff Jewett

OfferFit Director of Demand Generation | Formerly Workday, Atlassian, Deel • 2mo

My role in a new product launch or market entry is to plug demand gen into PMM and enablement's process early rather than run a parallel one. PMM owns positioning, enable...

383 Views

What are your strategies for managing discrepancies in pipeline forecasting between sales and demand gen?

Emily Chisholm

Seso Inc. Head of Demand Generation • 1mo

Remember that you're all on the same team—that mindset solves more forecasting disputes than any model does. The fastest structural fix is a strong RevOps analyst sitting...

368 Views

How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

This has varied for me from role to role and based on my responsibilities. As I grew in my career and managed a team, my KPIs also evolved. Think about the difference bet...

328 Views

How do Demand Generation key stakeholders from other departments change as your company grows?

Matt Hummel

Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 1y

In smaller companies, it's often easier to have broader visibility. Often times marketing will be featured on company town halls, or there may be a more cohesive relation...

438 Views

How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?

Ami Denman

Chime Sr. Director: Lifecycle & CRM | Formerly Atlassian, Walmart, Popchips, PlayStation • 1y

It’s all about finding common ground and keeping the conversation focused on business outcomes. Below is my typical approach: Listen to perspectives of both executives ...

492 Views

How do you structure your demand gen team? How big is it, what does everyone do? How do you measure success of each function/person?

Sheridan Gaenger

Salesforce Senior Director of Field Marketing, Platform • 2y

Structure depends on the size of the organization, the GTM motion (sales-led or product-led, for example), and where the business is in its growth and maturity lifecycles...

776 Views

What has been the greatest accomplishment made when you’ve had to influence others without authority and did it make things easier for you when you needed buy-in on other projects?

Jessica Gilmartin

Former CRO and CMO at Calendly • 3y

No matter where I am in my career, I always consider my work in the context of how I’m making the company more successful in achieving its goals. In other words, rather t...

2,775 Views

How do you collaborate with other teams, such as sales or product, within your organization using your tech stack to align demand generation efforts with overall business goals?

Tatiana Morozova

Mews Head of Growth Marketing • 1y

Demand generation often serves as a bridge between sales and product, but the way I collaborate with each team can vary significantly. Here’s my high-level approach:Under...

2,199 Views

How do you go about resolving conflict between team members?

Matt Hummel

Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 2y

The best piece of advice I got here and can confirm through experience is the art of "breaking bread." When conflicts arise, don't sit on it - that doesn't mean you shoul...

389 Views

What are some examples of the types of insights you used to gain insight from internal stakeholders?

Ami Denman

Chime Sr. Director: Lifecycle & CRM | Formerly Atlassian, Walmart, Popchips, PlayStation • 1y

Most teams have insights that are really helpful, especially teams that touch customers. Here are some examples specific insights from different teams: Product marketi...

560 Views

What's a good way to approach decisions that other teams feel they should own vs. Demand Gen feels they should own?

Abhishek GP

Atlan VP, Growth • 4y

I am fortunate to be a part of a journey where both the span and the scope of what a Demand generation team does have evolved over time. In my experience, the role of wha...

1,748 Views

Tips for managing stakeholder input: are there any templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?

Kathy O'Donnell

Gong Senior Director, EMEA Marketing • 3y

Thinking of this through a project lens, I have seen DACI or RAPID frameworks help by assigning clearer roles and decision-making responsibilities. The project owner then...

1,509 Views

What is the best cadence for gathering stakeholder feedback in preparation for a launch?

Kanchan Belavadi

Snowflake Director Field Marketing - GCC, India • 2y

The cadence is a function of multiple factors – launch schedule, preparedness, stage of the launch, etc. If you are launching something in a short time with a new set of ...

452 Views

How do you approach building successful partnerships across multiple functions?

Ami Denman

Chime Sr. Director: Lifecycle & CRM | Formerly Atlassian, Walmart, Popchips, PlayStation • 1y

Demand Gen (DG) and Integrated Campaigns teams are often at the intersection of several team’s work. Building strong relationships starts with understanding what each tea...

2,059 Views

What are some of your top strategies in driving alignment with Sales?

Pamela King

YouTube Marketing Lead for NFL Sunday Ticket on YouTube TV | Formerly Google Cloud • 1y

Ensuring there's alignment between Sales and Marketing is always key. When working in B2B, I found these were some of the best ways to gain that alignment: Share Goals: M...

635 Views

What's your advice on improving a historically tense relationship between functions?

Tamara Niesen

WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y

Understand how each of you are wired. Personality tests are helpful here, especially as it relates to how someone makes decisions, and how they like to receive or give f...

1,159 Views

What are the pillars of your demand-generation strategy? Key channels and approaches? How to you align the different stakeholders in these processes?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

What are the pillars of your demand-generation strategy? The foundation of a demand generation strategy starts with tracking, measurement and reporting. You need to hav...

355 Views

How important is it in your opinion to partner with other departments to run successful Demand Gen campaigns? Sales, CS, Operations?

Tamara Niesen

WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 1y

It’s not just important—it’s non-negotiable. Demand Gen doesn’t operate in a silo. Without strong cross-functional alignment, we’d just be a lead factory dumping names in...

465 Views

How to go about influencing people across different functions and teams?

Tamara Niesen

WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y

Build relationships and build trust- get to know the people you want to influence- we are all human and want to do great work with people we know, like and trust- invest...

998 Views

How do you manage people who don't necessarily report to you? This could be while giving feedback on a piece of work? Or getting them to prioritize the project you're running.

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

The approach for managing people who don’t report to you will be different from your direct reports. This can equally apply to feedback on a piece of work and prioritizin...

423 Views

What are some ways you navigate the pivot from engaging with colleagues from a place of collaboration and ideation towards a stance of execution and accountability as deadlines approach?

Sheridan Gaenger

Salesforce Senior Director of Field Marketing, Platform • 2y

Navigating the pivot from collaboration and ideation to execution and accountability requires structure, project planning, swimlanes and clear communication. Simple frame...

664 Views

How do you align internal Stakeholders?

Kexin Chen

Harvey Vice President Marketing • 3y

As a marketer, knowing your audience is critical. Internal stakeholders are no different. I view them as your internal audience. Generally, I will schedule an initial kic...

1,602 Views

How do you prioritize your Demand Generation projects and still make time for ad-hoc requests?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

I believe the key to this question is to be very intentional with your time allocation. It’s a balance of managing defined priorities while also being flexible as needed....

854 Views

How to establish credibility and trust in people around you?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

I feel this largely comes down to “soft skills” or what I refer to as “human skills”. Yes, you also need to establish yourself as a subject matter expert, who is humble a...

279 Views

What are some of the best ways to begin becoming a more influential Demand Generation Manager?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

Some of the best ways to become a more influential demand generation manager consists of what is often referred to as “soft and hard skills”. I’m doing an AMA on this top...

293 Views

Demand Generation Stakeholders · Stakeholder Management