I treat my cross-functional partners as if they’re my customers. So, I spend
most of my 1/1 time with them learning about what they care most about, what key
challenges they face, and the goals they a
Stakeholder Management
4 answers
Chief Marketing Officer at Calendly • August 18
Director (Head of) Global GTM & Demand Generation at Shopify • December 5
Empathy, humility, data that supports greater business goals: Empathy: Giving
feedback, especially to those who don’t report to you should be done
objectively, but with tact and respect, make suggest
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • February 22
The approach for managing people who don’t report to you will be different from
your direct reports. This can equally apply to feedback on a piece of work and
prioritizing your project. However, it al
4 answers
Director (Head of) Global GTM & Demand Generation at Shopify • December 5
This is a bit tricky, especially if the feedback provider is an exec. One of the
tactics that has helped me in the past is to outline what is in scope versus
what is not. Be clear on this and have you
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • February 22
From the beginning of a project, set clearly defined objectives and goals. I
believe the key to managing stakeholder input is to lay the foundation from the
beginning. It’s much harder to manage stake
4 answers
Chief Marketing Officer at Calendly • August 18
I love this question. When you’re a small company, the stakeholders are a pretty
small group: You’ll work with a small number of sales reps who generally serve
similar customer groups and operate usin
Director (Head of) Global GTM & Demand Generation at Shopify • December 5
There are more of them! Identified stakeholders, approvers, owners need to be
clear, and having a consistent framework to work allows for better
documentation, tracking, alignment which in turn would
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • February 22
The key stakeholders from other departments change due to the needs of the
business changing. The swimlanes for demand generation typically become more
defined. There are more processes and procedures
4 answers
Chief Marketing Officer at Calendly • August 18
No matter where I am in my career, I always consider my work in the context of
how I’m making the company more successful in achieving its goals. In other
words, rather than focusing on my personal pr
Director (Head of) Global GTM & Demand Generation at Shopify • December 5
Last year I led a mission that was outside of my discipline. The greatest
challenge of leading without authority in my career: I was successful because we
had alignment at the exec level that ‘it’ wa
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • February 22
My current role has a focus on growth marketing and is all about influencing
others without authority because of the cross-functional nature of the role.
Depending on the org structure, you’ll need to
4 answers
Senior Director - Global Demand Generation at Freshworks • July 28
Strategies usually get defined bi-annually or annually and most of us don't have
complete influence and control on what gets defined. So allow me to stray a bit
and take this opportunity to share som
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • February 22
My advice can apply even outside of Sales - try to frame your interactions
around the question - how can I help? Even more so lately, people feel
overwhelmed with a constant shortage of time. Time is
4 answers
Chief Marketing Officer at Calendly • August 18
We care a lot about clarity, both for our customers and our internal teams. So
it’s important for us to build clarity into every step of the planning process:
First, we align on goals: We don’t star
Director (Head of) Global GTM & Demand Generation at Shopify • December 5
Context: I work in a relatively matrixed organization and see a lot of
stakeholders across the organization come together to deliver on a shared goal,
mission, or solve a problem. See below for my len
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • February 22
I believe the key to this is to set clear expectations from the beginning.
Communicate the project framework in your kickoff or initial call. If this
foundation is laid from the beginning, it won’t be
3 answers
Director (Head of) Global GTM & Demand Generation at Shopify • December 5
Build relationships and build trust- get to know the people you want to
influence- we are all human and want to do great work with people we know, like
and trust- invest in this. Listen- you may not
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • February 22
To influence people across different functions and teams you need to focus on
our common denominator of being human with our individual perspectives. Here are
my five tips to accomplish this: Lead by
3 answers
Director (Head of) Global GTM & Demand Generation at Shopify • December 5
Escalate. Do not hesitate to escalate. I know this can be uncomfortable, and you
don’t want to throw any team members under the bus. Something I learned from
one of my leaders is “clean escalation”
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • February 22
This is a difficult task that needs to be managed with care. Before conflict
even begins, from day one as a leader, you should foster a safe space. This way,
when conflict arises, team members feel it
3 answers
Chief Marketing Officer at Calendly • August 18
This is a tricky one! First, you should assume that both stakeholders have good
intent and that they’re willing to work together to resolve the issue. It’s
critical to go in with a positive mindset! T
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • February 22
This is tough to navigate but doable. I recommend that you actively listen to
both sides. Try to meet them where they are at. To do so, you’ll need to
empathetically listen to their perspectives. Iden
3 answers
Senior Director - Global Demand Generation at Freshworks • July 28
100%. A rule of thumb that has been helpful for me is that your organization's
primary Go-to-market motion defines the primary and secondary stakeholders that
you interact with. For each stakeholder,
Head of Growth Marketing at Observable | Formerly Issuu, OpenText, Webroot • February 22
Stakeholder management should absolutely be approached differently based on the
team you’re speaking with. The reason for this is that each stakeholder is going
to have a different need or interest. J