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Influencing the C-Suite
Marketing Ops / Demand Gen Alignment
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Stakeholder Management
Stakeholder Management
4 Answers

Kexin Chen
Salesforce Vice President, C-Suite Marketing • April 25
I think the best way to gain insights from internal stakeholders is to: 1. Ask them directly. It's easy to jump into transactional work and I like to have an initial meeting where I spend a few minutes to understand their priorities, how they define their personal and team's success, ho......Read More
475 Views
2 Answers

Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • September 14
I find these 3 areas as critical towards building a demand gen team: * Content * Search * Design Depending on the rest of the marketing team structure, * Marketing Operations * Inside Sales and * ABM Can be a part of Demand gen or can sit outside this structure. The size of the ......Read More
386 Views
3 Answers

Erika Barbosa
Observable Head of Growth Marketing • February 22
Aligning internal stakeholders can be challenging, but also rewarding and necessary. When you think about career growth, this is one skill that will level you up. Why? It’s human nature to have opinions and perspectives that we hold strongly. Sometimes these opinions may not be the project driver......Read More
382 Views
3 Answers

Erika Barbosa
Observable Head of Growth Marketing • February 22
The best cadence for gathering stakeholder feedback in preparation for a launch is specific to the timeline of the launch. I recommend getting ahead of this and collecting feedback with ample time to map out additional touchpoints for feedback such as at set milestones. Ask yourself, how long do ......Read More
431 Views
5 Answers

Jessica Gilmartin
Calendly Chief Marketing Officer • August 18
I treat my cross-functional partners as if they’re my customers. So, I spend most of my 1/1 time with them learning about what they care most about, what key challenges they face, and the goals they are working towards. If I need their help, I always ground our conversation in how their support w......Read More
2023 Views
3 Answers

Abhishek GP
Freshworks Senior Director - Global Demand Generation • July 28
100%. A rule of thumb that has been helpful for me is that your organization's primary Go-to-market motion defines the primary and secondary stakeholders that you interact with. For each stakeholder, it's essential to define a commonly agreed-upon success criterion/criteria that make both teams s......Read More
740 Views
3 Answers

Kathy O'Donnell
Gong EMEA Marketing Director • December 20
As an EMEA-based marketer working for a US-based company, building successful partnerships across the wider marketing org has always been critical to my success and that of my team. Whether that be partnering with the centralised paid search team to drive successful search campaigns, influencing ......Read More
616 Views
3 Answers

Tamara Niesen
Housecall Pro VP, Product Marketing • December 5
Escalate. Do not hesitate to escalate. I know this can be uncomfortable, and you don’t want to throw any team members under the bus. Something I learned from one of my leaders is “clean escalation”. You identify the problem, document the problem statement and possible paths forward with all t......Read More
365 Views
4 Answers

Tamara Niesen
Housecall Pro VP, Product Marketing • December 5
This is a bit tricky, especially if the feedback provider is an exec. One of the tactics that has helped me in the past is to outline what is in scope versus what is not. Be clear on this and have your approvers align to it. When suggestions that are out of scope and could impact your timelines, ......Read More
357 Views
5 Answers

Abhishek GP
Freshworks Senior Director - Global Demand Generation • July 28
Strategies usually get defined bi-annually or annually and most of us don't have complete influence and control on what gets defined. So allow me to stray a bit and take this opportunity to share some 'tactics' that have worked for me. 1. Do you use common vocabulary? You will be surprised ho......Read More
1303 Views