What are some examples of the types of insights you used to gain insight from internal stakeholders?

I think the best way to gain insights from internal stakeholders is to: Ask them directly. It's easy to jump into transactional work and I like to have an initial meeting where I spend a few minutes to understand their priorities, how they define their personal and team's success, how they see our teams partnering and how they like to be kept up to speed on projects? I like to state my personal communication preferences as a way to get a gauge on what I may need to alter about my style based on ...Read More

Most teams have insights that are really helpful, especially teams that touch customers. Here are some examples specific insights from different teams:  Product marketing:  Buying committee personas: which personas are on a buying committee and what decision criteria is important to each Buyer’s journey - actions, questions and interactions customers make from problem identification to purchase.  Competitive positioning  Sales: Pain points they hear about from customers  Messaging that resonates ...Read More

Sitting at the nexus between product marketing and sales, from a demand generation perspective I look for the following insights to allow me to design and execute successful programs: product marketing: ICP details, product and market fit messaging, long form content on product benefits data and analytics: insights on how successful my programs are performaing sales: direct observational and anecdotal feedback on whether a program is successful, including whether lead quality is meeting expectat ...Read More

One of the best examples is of a time when I learned from the sales team about particular challenge the customer faced during the payment process when using the self-serve model. This helped us identify a serious issue when customers tried to pay using credit card from a particular country. We were able to solve that problem and improve our conversion rates online.   Communicating with field teams – sales as well as presales, always leads to better customer insights and helps improve the custome ...Read More

Not sure I fully understand the question but here are some thoughts on the types of insights I look for from internal stakeholders: What data and information they have access to/would be helpful for the project What industry knowledge or competitive analysis do they have/know What skillsets and experience on their team compliment or enhance the project we're working on What tools do they use/leverage and can they help us in this project What are their team's goals/objectives and what does their ...Read More

One of the best insights I've been able to action on is objections to our solution - whether that's timing, fit, price, etc. Reason being is these types of insights come throughout the sales cycle - from initial outreach to whether or not we win the deal. These are great insights to take back because ultimately you can update your messaging - and take feedback to product if appropriate as well. It's taking a real-time approach to adapting your efforts in direct alignment with the field - that de ...Read More

Managing stakeholders is a critical and necessary skill, and clear communication plays a significant role in achieving this. What may seem obvious or clear to one person might not be the same for others. Therefore, it's important to prioritize over-communicating to ensure understanding. An essential aspect of clear communication is simply asking questions. It is an art to ask questions in a manner that aligns with the communication style of the individual you are speaking to. It's crucial to be ...Read More