How do you break down responsibilities and KPIs between demand generation and product marketing?
5 Answers
Notion Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • 10mo
It starts with building a strong partnership, PMM and Demand Gen have to operate as one team.In terms of roles: Product Marketing owns what we say: they’re responsible fo...
596 Views
OpenPhone VP of Marketing • 3y
My general framework is as follows: PMM is likely to bring the best holistic qualitative insights to the table from the work that they're doing Demand Generation is like...
1306 Views
Snowflake Head of GCC Marketing, India • 1y
Product marketing focuses on more on product adoption and sales enablement related metrics, as well as content related metrics if they are actively creating content in th...
439 Views
WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 1y
Demand Gen and Product Marketing need to work in lockstep, but their responsibilities should be clearly defined so there are no gaps. I see Product Marketing as the strat...
427 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
Alignment on responsibilities and KPIs is critical. Personally, I have noticed more crossover between growth marketing and product marketing than between demand generatio...
216 Views
Related Questions
If your demand generation team has only 1 or 2 people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?How important is it in your opinion to partner with other departments to run successful Demand Gen campaigns? Sales, CS, Operations? What is an important KPI that you see demand generation teams completely missing?