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Sometimes it seems like everyone has an opinion on marketing and messaging, so how do you balance integrating team members' feedback with delivering high volumes of content?

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2 Answers
  1. Andy Ramirez ✪
    Andy Ramirez ✪

    GitLab Head of Growth Marketing • 3y

    Timebox input and quantify the impact. Art, music, and marketing are totally subjective. Not every thing is going to work for everyone, and not everyone's subjective opinion is universally applicable. When possible while building campaigns, websites, videos, events, whatever, be clear with anyone that should have input when those input periods are and that input outside those periods will be captured for the next iteration unless earth shattering. Ask input providers to quantify it. Those provid ...Read More

    1,381 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    Balancing team members' feedback with delivering high volumes of content can be challenging, but it is a crucial skill. You want to maintain a collaborative environment while also ensuring you have an efficient process and workflow. Here are some general guidelines to consider: Set clear swimlanes: It's important to establish ownership, responsibility, and accountability. This helps others understand where the decision-making authority comes from. Prioritize feedback: It's important to hear othe ...Read More

    225 Views

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