What do you find are the fastest paths to product adoption growth? Messaging, positioning, competitive comparisons, education/training, longer format ebooks vs. short-form social posts and blog posts, customer evidence?
2 Answers
GitLab Head of Growth Marketing • 3y
For existing customers one of the fastest paths to growth I've seen is creating virality. Find a way to get other users into the product and getting some value. Many B2B ...
1404 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
The fastest path to product adoption is meeting your customers where they are.What this looks like will vary from company to company. It will almost always be a combinati...
246 Views