GitLab Head of Growth Marketing • 3y
For existing customers one of the fastest paths to growth I've seen is creating virality. Find a way to get other users into the product and getting some value. Many B2B services offer read-only users that can see dashboards, reports, comment on stuff, whatever it is. Those users then become potential multipliers of access, which then can inform additional teams at an organization that might need to use a platform, etc. All the other tactics you listed are valuable in different ways for differen ...Read More
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