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How do you track the effectiveness of your marketing activities and ensure the reporting is actionable and accurate?

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2 Answers
Building a Demand Generation Team
  1. Andy Ramirez ✪
    Andy Ramirez ✪

    GitLab Head of Growth Marketing • 3y

    There are entire industries built around this question. I wish I could say my fondest wishes have been answered by any solution out there. Honestly this is another place I'm hopeful for the promise of AI. It should be possible to feed ALL of my data from all of my sources to a single entity and have it make all of the connections then answer my plain English questions. I'll most likely get more than a few companies reaching out to me saying they have exactly this solution, but I've yet to have t ...Read More

    1,278 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    The first step to tracking the effectiveness of your marketing activities is to have an inventory of what is available from a tracking perspective and determine the necessary infrastructure that needs to be set up. Ideally, this setup should be done before any budget is spent. Why? Because this critical step ensures the accuracy of reporting; otherwise, you may make decisions based on inaccurate data and reporting. Once the infrastructure is in place, consider the following to ensure actionable ...Read More

    212 Views

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