How do you communicate demand generation updates and activities to the rest of the company?

I try to meet teams where they are and share updates in a few different ways:With sales leadership, I run a bi-weekly sync with all the segment leads, plus additional 1:1...

I generally like to communicate through two types of vehicles: Weekly progress updates - this is meant to convey what's happening now Performance metrics (absolute numb...

There is a phrase my team will tell you they're tired of hearing: "You have to market the marketing"The purpose of this isn't just recognition of the work the team does, ...

Alignment with sales is extremely critical for marketing to succeed. And alignment begins with communication.Publish a marketing calendar in advance, where everyone can v...

Marketing can be a black box to people outside of it, which is why transparency and education are so important. The last thing you want is for the rest of the company to ...

This is a critical and often underrated skill. The key is to proactively address questions, especially from stakeholders. Here are a few tips:Establish self-serve dashboa...