How do you communicate demand generation updates and activities to the rest of the company?

I try to meet teams where they are and share updates in a few different ways: With sales leadership, I run a bi-weekly sync with all the segment leads, plus additional 1:1 or segment-specific check-ins with managers. I also join team calls with individual reps to share updates or gather feedback directly. For broader sales visibility, I present in sales all-hands and share updates in our sales Slack channels. Everything we cover points back to our Demand Gen Sales Digest Notion page. This way re ...Read More

I generally like to communicate through two types of vehicles: Weekly progress updates - this is meant to convey what's happening now Performance metrics (absolute numbers, performance vs. goal, YoY %) Drivers of above performance (i.e. what's causing it) Adjustments that will be made given the drivers (i.e. what are we doing differently?) Where we're stuck (i.e. how readers can assist) Monthly progress updates - this is meant to convey overall progress against a larger strategic plan Performanc ...Read More

There is a phrase my team will tell you they're tired of hearing: "You have to market the marketing" The purpose of this isn't just recognition of the work the team does, though there's nothing wrong with that. When you regularly communicate what is launching, what completed, what your results are, wins/losses, learnings, etc. you engage those around you in the marketing. You give them confidence that their work is being put forth to the market. You get feedback and ideas. Often times marketers ...Read More

Alignment with sales is extremely critical for marketing to succeed. And alignment begins with communication. Publish a marketing calendar in advance, where everyone can view the activities that are coming up, irrespective of their degree of involvement. This helps the broader team feel a part of the program, as well as uncover new ideas from different cross functional teams Share a weekly update over a call or email/newsletter highlighting the key demand gen metrics that are being tracked Democ ...Read More

Marketing can be a black box to people outside of it, which is why transparency and education are so important. The last thing you want is for the rest of the company to think Demand Gen is just running ads and sending emails. The reality is, Demand Gen is highly strategic and directly tied to revenue, and it’s our job to make sure that’s clear. One of the ways we have started to do this is through Monthly Business Reviews (MBRs). These meetings focus on key areas: What’s in the market right now ...Read More

This is a critical and often underrated skill. The key is to proactively address questions, especially from stakeholders. Here are a few tips: Establish self-serve dashboards. Dashboards can serve as executive summaries for data, providing a clear picture of trends and progress towards goals at any given time. Short-term cadence. Depending on the goal, establish a frequent communication cadence (e.g., weekly) to provide updates. This can be done through Slack or Teams messages, weekly snippets, ...Read More