What are the core roles you consider essential on a best-in-class demand gen team?
Snowflake Head of Enterprise Marketing, India • May 8
A demand gen team in today’s world cannot exist without a content creator and a digital/SEO lead. These form the core and other functions can be build around them. So if you are starting from scratch, hire these 2 roles before you move on to other roles.
A content creator should be able to build diverse pieces of content, which can be leveraged across different platforms. They should be able to understand what works in the market and align product messaging accordingly.
A digital/SEO lead should be able to take that content to market and drive inbound as well as outbound leads to create a funnel.
566 Views
Related Ask Me Anything Sessions
Former DigitalOcean VP Revenue Marketing , Steve Armenti on Building a Growth Marketing Team
Addigy Director | Head of Marketing, Laura Lewis on Building a Demand Generation Team
Snowflake Head of Enterprise Marketing, India, Kanchan Belavadi on Building a Demand Generation Team
Top Demand Generation Mentors
Bhavisha Oza
Gong Performance Marketing Lead
Laura Lewis
Addigy Director | Head of Marketing
Matt Hummel
Pipeline360 Vice President of Marketing
Mike Braund
Iterable Sr. Director, Marketing Operations & Digital Marketing
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Sam Clarke
Second Nature VP of Marketing
Keara Cho
Salesforce Sr. Director, Field Marketing
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Natasha Dolginsky
Panorama Education Sr. Director of Demand Generation
Justin Carapinha
Salesforce Senior Director, Global SMB and Growth Campaigns
Related Questions
From your perspective, who is the most critical piece on a demand-gen team?How do you break down responsibilities and KPIs between demand generation and product marketing?What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?How do you communicate demand generation updates and activities to the rest of the company?If your demand generation team has only 1 or 2 people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?How important is it in your opinion to partner with other departments to run successful Demand Gen campaigns? Sales, CS, Operations?