What are the core roles you consider essential on a best-in-class demand gen team?
Snowflake Head of Enterprise Marketing, India • May 8
A demand gen team in today’s world cannot exist without a content creator and a digital/SEO lead. These form the core and other functions can be build around them. So if you are starting from scratch, hire these 2 roles before you move on to other roles.
A content creator should be able to build diverse pieces of content, which can be leveraged across different platforms. They should be able to understand what works in the market and align product messaging accordingly.
A digital/SEO lead should be able to take that content to market and drive inbound as well as outbound leads to create a funnel.
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