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What are the core roles you consider essential on a best-in-class demand gen team?

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2 Answers
Building a Demand Generation Team
  1. Tamara Niesen
    Tamara Niesen

    WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 1y

    I see Demand Gen as a system—an engine that requires multiple areas of expertise working together to drive awareness, consideration, conversion, and retention. Especially in B2B, where you’re dealing with longer sales cycles and multiple decision-makers, you need a team that can build full-funnel campaigns that nurture prospects from “never heard of us” to “customer for life.” So, who makes up this system? You’ve got performance marketers and paid media specialists making sure we’re reaching the ...Read More

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  2. Kanchan Belavadi
    Kanchan Belavadi

    Snowflake Director Field Marketing - GCC, India • 2y

    A demand gen team in today’s world cannot exist without a content creator and a digital/SEO lead. These form the core and other functions can be build around them. So if you are starting from scratch, hire these 2 roles before you move on to other roles. A content creator should be able to build diverse pieces of content, which can be leveraged across different platforms. They should be able to understand what works in the market and align product messaging accordingly. A digital/SEO lead should ...Read More

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