I'm working at a start-up, and a first demand generation hire; what KPIs should I own and not own?

First, congratulations on your new role! I love this question because it suggests you have already come to the realization that there are significantly more things that y...

As a first demand generation hire at a startup, some KPIs that you could own are: Lead generation: This KPI measures the number of leads generated through marketing camp...

Congrats! This is an exciting role, and it’s definitely an addictive one because you’ll have the chance to build everything from the ground up. I’d start by focusing on M...

Great question and I’ll start with a very marketing-y answer - it depends. Because it really does! Depending on industry, sales cycle, product, etc the KPIs for marketing...

Own:Lead volume and quality (MQLs, SQLs).Campaign performance (CTR, conversion rates).Pipeline contribution and ROI of demand gen efforts.Don’t Own:Pure revenue metrics (...

This is a great question as marketers can often times fall into the trap of wanting to measure everything or too much, which is not a luxury they can have at a startup. I...

Own all of the lead generation because no one else can do it besides DG. Have a stake in opportunity creation (% of your pay with accelerators), pipeline generation, and ...

Being the first demand generation hire is incredibly exciting. You’re in a position with endless opportunities 🌊, but that also means you’ll need to balance owning many K...

This is going to be dependent on your business objectives and goals, the stage of the start-up and your go-to-market motion. Generally speaking, here are a few examples o...

This is going to be dependent on your business objectives and goals, the stage of the start-up and your go-to-market motion. Generally speaking, here are a few examples o...

A first hire means a lot of ground to cover, as well as the need to show some quick wins. Hopefully, the start-up has attained product-market fit. Your primary responsibi...