Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
To coordinate and work cross-functionally with the product marketing team you need to establish trust and respect from several micro-moments. Be sure to establish ongoing communication with the relevant stakeholders. Define common goals. How can your joint efforts support your common goals? Ultimately these goals should ladder up to serving your customers and as a result, revenue. Clear communication. It’s important to have an ongoing dialogue with product marketing. You won’t be able to forge a ...Read More
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