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What is your favorite Demand Generation interview question and the best answer you've heard?

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7 Answers
Scaling a Demand Generation Team Demand Generation Career Path
  1. Eric Martin
    Eric Martin

    Stack Overflow Senior Vice President, Marketing • 3y

    I have one question that I love to ask in all of my in-depth interviews: "What is the challenge you are looking for at your next opportunity to help you grow to the next level in your career?"

    The best answers are those that sound intentional, thoughtful and deliberate. "I want to grow in my ability to do (x), and through this role, I'll be able to take on challenge (y) to help me get to the next step on my career path to (z)."

    3,568 Views
  2. Sruthi Kumar
    Sruthi Kumar

    Notion Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • 3y

    My favorite question to ask is "What is a program/campaign you are proud of and why?" I feel passionate about some of my past campaigns and I want to work with people who are also excited to do what we do. I also get to see if they value. Is it creativity? Is it growth hacking? Also they get share the value of the campaign through numbers and creative story telling. Also a fun perk is maybe walking away with some inspiration for future campaigns! 

    1,687 Views
  3. Justin Carapinha
    Justin Carapinha

    Salesforce Senior Director, Global SMB and Growth Campaigns • 9mo

    So I actually end every interview with the same question, and for me it can be the most telling about someone's accomplishments and how much they value their work. The question is, "tell me about something in your career (related to demand generation or a certain campaign(s)) that you're the most proud of, and why?" For me this question allows individuals to let their guard down and speak more freely about something they likely would have not offered up otherwise. Most folks have pre-canned inte ...Read More

    962 Views
  4. Kanchan Belavadi
    Kanchan Belavadi

    Snowflake Director Field Marketing - GCC, India • 1y

    I always ask what are your KPIs/Goals? How do you measure success? Some of the best answers I’ve heard have been around business growth directly attributed, as well as creating programs that built pipeline.

    I also hear a lot of candidates fumble and talk about just running campaigns/events, without any measurable outcomes. Demand generation is not only awareness, so there need to be clear and measurable outcomes that every demand gen marketer drives.

    619 Views
  5. Sierra Summers
    Sierra Summers

    INFI VP of Marketing • 9mo

    I really enjoy learning about how an individual navigates problem solving. A lot of DG, especially marketing automation, is problem solving and planning for downstream effects. A great way to get insight into someone's approach is asking them 'Have you ever built furniture from Ikea. How did that go?" or "walk me through how you'd investigate a rouge email that accidentally went out"

    642 Views
  6. Katie Jane Parkes
    Katie Jane Parkes

    Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 2mo

    My favorite interview question is deceptively simple: tell me about a piece of work you're proud of and why it was successful. That's it. But the answers tell me almost everything I need to know. First, it tells me whether someone has genuine pride and joy in their work. You can feel it immediately when it's there... there's an energy in how they talk about it, a specificity, a lightness. And you can feel just as quickly when it isn't. In creative work especially, that joy is non-negotiable for ...Read More

    356 Views
  7. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    One of my favorite demand generation questions is aimed at understanding how individuals approach challenges. Everyone comes prepared with success stories, but I want to know how you handle campaigns that don't go as planned. As someone who values testing and experimentation, I recognize that not all tests yield positive results. How do you learn and grow from campaigns that don't align with your hypothesis? The question is: Can you share an example of a campaign that didn't go according to your ...Read More

    296 Views

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