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What is your favorite Demand Generation interview question and the best answer you've heard?

Eric Martin
Stack Overflow Senior Vice President, Marketing3y
I have one question that I love to ask in all of my in-depth interviews: "What is the challenge you are looking for at your next opportunity to help you grow to the next ...
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3559 Views
Sruthi Kumar
Notion Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso3y
My favorite question to ask is "What is a program/campaign you are proud of and why?" I feel passionate about some of my past campaigns and I want to work with people who...
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1645 Views
Justin Carapinha
Salesforce Senior Director, Global SMB and Growth Campaigns8mo
So I actually end every interview with the same question, and for me it can be the most telling about someone's accomplishments and how much they value their work. The qu...
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943 Views
Kanchan Belavadi
Snowflake Director Field Marketing - GCC, India1y
I always ask what are your KPIs/Goals? How do you measure success? Some of the best answers I’ve heard have been around business growth directly attributed, as well as cr...
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612 Views
Katie Jane Parkes
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify2mo
My favorite interview question is deceptively simple: tell me about a piece of work you're proud of and why it was successful.That's it. But the answers tell me almost ev...
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354 Views
Sierra Summers
INFI VP of Marketing9mo
I really enjoy learning about how an individual navigates problem solving. A lot of DG, especially marketing automation, is problem solving and planning for downstream ef...
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615 Views
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot3y
One of my favorite demand generation questions is aimed at understanding how individuals approach challenges. Everyone comes prepared with success stories, but I want to ...
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296 Views