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How do you think ChatGPT will impact how you do demand generation?

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3 Answers
Building a Demand Generation Team
  1. Andy Ramirez ✪
    Andy Ramirez ✪

    GitLab Head of Growth Marketing • 3y

    I recently posted that I haven't seen anything capture the publics imagination like ChatGTP since the first iPhone was announced. I'm tempted to say that generative AI has surpassed even that in the buzz and hype it's created. That seems well deserved however, it is already impacting demand in a number of ways I can see and I can imagine there's many more I haven't seen and infinitely more we haven't made real yet. The first impact is on the execution and scale of demand gen marketing. Just abou ...Read More

    2,092 Views
  2. Sruthi Kumar
    Sruthi Kumar

    Notion Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • 1y

    It already is! AI helps me move faster. I have used it for top of funnel content development, personalizing sales sequences, and synthesizing learnings across campaigns. I use Notion AI’s Research Mode to break down things like win/loss analysis or competitor insights, and tools like Claude for drafting content. But the key is knowing when AI is a co-pilot and when the people on your team's judgment, storytelling, and cross-functional collaboration are irreplaceable. The best demand gen still co ...Read More

    695 Views
  3. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    I believe everyone in demand generation should be testing ChatGPT. The main way I see it impacting how I do demand gen is by serving as an assistant. It helps me be more efficient and provides a head start, rather than starting from a blank page. From my perspective, it’s not so much about if, but rather how it will impact demand gen. Everything, from content creation to keyword research and everything in between, is likely to change. Consider this as an opportunity to free up time for other tas ...Read More

    226 Views

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