Establishing a Demand Generation Function
What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?
What is your advice for creating and/or improving the demand generation process when joining a small but growing team?
Particularly for a small company with no or little structure?
How do you retain good talent, especially when Demand Generation roles are in such high demand across the industry?
What are the biggest surprises when going from a company where demand generation was established to one where you have to establish demand generation?
How do you think about your first 30/60/90 day goals when coming in as the Head of Demand Generation in a startup that didn't have demand generation before?
How do you coordinate and work cross functionally with the product marketing team to create commonly shared KPIs?