Establishing a Demand Generation Function

In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive ...

I'll provide a high-level framework I've used at a few companies, which is not totally unique to me, but has proven very helpful: First 30 Days: LEARN!!! Products (sit o...

I approach a 30/60/90-day plan with this general framework in mind: In the first 30 days, focus on understanding the foundations of the business. By 60 days, start execut...

In my experience there are 3 keys to both developing and retaining top talent: Prioritize and maintain alignment with sales: nobody wants to be doing work that isn't app...

It depends on the stage of growth, but if I had to pick one, I’d say Marketing Operations & Analytics. You can have the best creative, a well-funded ad budget, and an...

I like to separate "fuel" creators (content strategists, industry specialists, and content producers) from "engine" distributors (channel leads, event leads, and BDRs) wi...

I've been in both situations, and you really do need the same talent to be successful, it's just how you prioritize and ultimately staff that can be different.  For exam...

From my experience, the approach and expectations vary greatly in these two scenarios. The biggest surprises tend to be infrastructure so think tracking and reporting and...

Past demand gen teams I've managed typically looked like this:Acquisition: paid media, content syndication, adsLifecycle: email marketing, nurtures, onboarding, customer ...

Creating and/or improving the demand generation process all starts with getting a current lay of the land. Assess where the team currently is and identify areas of opport...

Selecting campaign types and their associated channels will depend first on your goals and what you want to achieve. The best campaigns use a mix of channels. Here are a ...

This is the million dollar question... literally!I've found that there are two types of Demand Generation professionals, and finding one who has both skills is more diffi...

When coming in as the Head of Demand Generation in a startup, your 30/60/90 day plan will most likely include a few additional elements such as: Tracking and reporting i...

To coordinate and work cross-functionally with the product marketing team you need to establish trust and respect from several micro-moments. Be sure to establish ongoing...