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What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?

Andy Ramirez ✪

GitLab Head of Growth Marketing • 3y

I really try to keep this simple. I know this isn't always possible but if you can prioritized based on two facets:Does the thing not exist and NEEDS to exist. For exampl...

1,153 Views

What's your best demand generation 30-60-90 day plan to make a big impact at a new company?

Ravali Dodia

ServiceNow Director, Integrated Marketing Campaign Management • 8mo

I've answered this in another question. Please have a look at that, and if that's not what you're looking for, could you please ask this differently so I understand it? T...

459 Views

What is your 30-60-90 day plan when you go into an org with the intention of setting up a demand generation function for the first time?

Helana Zhang

Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 1y

These are the 3 things I would consider doing, in parallel with each other:(1) listening tour with all key stakeholders on marketing, sales, customer success, and product...

1,746 Views

How do you retain good talent, especially when Demand Generation roles are in such high demand across the industry?

Moon Kang 🚀

Showpad Director, Growth Marketing | Formerly a child • 8mo

My philosophy is simple; don’t get in the way of people making their money. If someone is performing well, pay them well. Compensation should never be a distraction. When...

435 Views

From your perspective, who is the most critical piece on a demand-gen team?

Why?

Laura Lewis

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y

A program manager is my number 1 hire on a Demand Generation team. This person:Monitors the funnel, leads coming in, and their conversion to pipelineProject manages all a...

590 Views

What's the earliest stage a startup should consider hiring a demand generation manager?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

The earliest stage I typically recommend hiring a demand generation manager is when you have established product market fit and a solid understanding of your ideal custom...

644 Views

How does demand generation differ between a small and large company?

Matt Hummel

Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y

I've been in both situations, and you really do need the same talent to be successful, it's just how you prioritize and ultimately staff that can be different. For exam...

1,238 Views

What are the biggest surprises when going from a company where demand generation was established to one where you have to establish demand generation?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

From my experience, the approach and expectations vary greatly in these two scenarios. The biggest surprises tend to be infrastructure so think tracking and reporting and...

856 Views

What does your demand generation team org structure look like?

Steve Armenti

twelfth founder @ twelfth ⚡️ data-driven ABM ⚡️ | Formerly Google, DigitalOcean • 1y

Past demand gen teams I've managed typically looked like this:Acquisition: paid media, content syndication, adsLifecycle: email marketing, nurtures, onboarding, customer ...

667 Views

What is your advice for creating and/or improving the demand generation process when joining a small but growing team?

Particularly for a small company with no or little structure?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

Creating and/or improving the demand generation process all starts with getting a current lay of the land. Assess where the team currently is and identify areas of opport...

279 Views

How do you determine the campaign types for demand gen?

What campaign types should take priority and how to structure them with metrics/kpis for success

Laura Lewis

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y

Selecting campaign types and their associated channels will depend first on your goals and what you want to achieve. The best campaigns use a mix of channels. Here are a ...

695 Views

How do you achieve consistent demand gen as a B2C and B2B startup with little marketing budget and self-funded from the revenue it currently generates? How do we make do with the resources we have now to reach more people who need our products?

Laura Lewis

Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y

This is the million dollar question... literally!I've found that there are two types of Demand Generation professionals, and finding one who has both skills is more diffi...

748 Views

How do you think about your first 30/60/90 day goals when coming in as the Head of Demand Generation in a startup that didn't have demand generation before?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

When coming in as the Head of Demand Generation in a startup, your 30/60/90 day plan will most likely include a few additional elements such as: Tracking and reporting i...

870 Views

How do you coordinate and work cross functionally with the product marketing team to create commonly shared KPIs?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

To coordinate and work cross-functionally with the product marketing team you need to establish trust and respect from several micro-moments. Be sure to establish ongoing...

13 Views

Demand Generation Team · Establishing a Demand Generation Function